Product Description

From the author of The Little Mac Book and The Mac Is Not a Typewriter, here at last is the PC version of the classic Mac book. The entertaining, informative style that made Robin Williams' other books classics is now available in this book PC users have been waiting for. 20 line drawings.

Product Details

• Amazon Sales Rank: #360691 in Books
• Published on: 1995-03-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 96 pages

Features

• ISBN13: 9780938151494
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
Ever wonder why some type looks more professional, more sophisticated than other type? The answer lies in the techniques and rules developed for professional typesetting. Not surprisingly, those methods are far different than the training given in Typing 1A. This book not only lays down the principles governing traditional type, but explains the logic behind them. The original bestselling version, entitled The Mac is not a typewriter, received scores of rave reviews and won the prestigious Benjamin Franklin Award from the Publishers Marketing Association. Tailored specifically for users of IBM-compatible computers, this new edition will introduce thousands more to the secrets of beautiful, sophisticated pages.

About the Author

Robin Williams has written numerous best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, and The Little iBook Book. Robin's down to earth style and refreshing sense of humor have helped hundreds of thousands of people to move forward with confidence in areas of design, digital typography, Web site development, and mastery of the computer. She has that rare talent for explaining confusing subjects with organized clarity, using layman's language, beautifully effective layout and design, and wonderfully obsessive indexes.

Customer Reviews

Make all of your work look like the best typesetting jobs.
Every day we read books and magazines that following standard typesetting rules (such as putting only period after a sentence), yet almost all of us who now use computers (a tremendous typesetting tool) continue to type as if we are still using a typewriter. The result looks unprofessional, which we accept because we have never thought that we could produce text that looks like a typesetters.

This small book explains better than any other why we did certain things on typewriters that were never done by profressional printers--and why we need to stop doing them now that we are using computers.

Since it was published in 1992 I have been giving copies of this small, readable, beautifully arranged book to anyone who types for me or organizations I work with. Just the first few pages can tremendously improve the profressional appearance of a letter, and what it does for newsletters is phenomenal.

Everyone I've ever told to put only one space after a period, or how to properly use dashes, has insisted I must be wrong. They become believers after I refer them to any magazine or book, and they become converted to proper typing after I give them this book.

Rarely will you get more bang for your buck than with this little gem. Make sure you buy at least two, because you'll immediately think of someone to give a copy to.

Required Reading for Any Person Who Types!
I found this book when it was first published as "The MAC is..." and it has been my Bible ever since. I have given it out to everyone who has ever worked for me or with me. I am a trainer and in any class that has anything to do with typing it is standard reference material.

I cannot believe we still have 'teachers' teaching people how to type that do not adhere to professional typesetting standards. This book opened my eyes to the beauty you can create in the type written page. 'Corporate' people positively comment on documents that I have delivered as "elegant" or "easy to read" or "so professional" because I adhere to the principles set forth in Ms. Williams book.

I think this easy to read, well designed, and information packed book should be required reading for any person that touches a keyboard!

Why didn't I get this book earlier?
As a newswriter, I regret not getting this book when I first saw it here. Writing press releases is an exacting task when it comes to punctuation, spacing and page setup. Had I followed the tips in this book, I would not have the chore of reformatting my templates next week. Simple things like one space after a period at the end of a sentence is only one of the valuable tips in the book. The explanations of why we should do things differently on a PC are clear. The reasons why things are done differently on a typewriter are just as useful. This little book also covers how to make your type easy to read with plenty of examples to prove its points. Buy it.