Product Description

Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Bolivar J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often get.

Product Details

• Amazon Sales Rank: #424298 in Books
• Published on: 2007-02-16
• Released on: 2007-02-16
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 135 pages

Review
Perhaps the most important skill in business is not strategic planning, or marketing savvy, or risk management, or investment analysis. Rather it is simply the ability to LISTEN. Why We Talk compellingly and elegantly illuminates why listening to your customers with your eyes, your heart and your instincts is more important than listening exclusively with your ears. Reading this book will forever change your approach to business AND to your most valued personal relationships. Your customers are talking - are you LISTENING? --- Darryl Cobbin, Chief Marketing Officer & Vice President, Boost Mobile

The first book that explores the science of word of mouth. Interesting to read and extremely helpful for any marketer. --- Al Ries, author, The Origin of Brands

This book shows you how to make the world's most powerful communication tool work for you. --- Jeffrey Fox, best-selling author of How to Become a Marketing Superstar

About the Author
Bolivar J. Bueno is a perpetual student of human behavior, a business philosopher and creative strategist. He is the co-author of The Power of Cult Branding; and the author of Cult Branding Workbook. Bueno operates The Cult Branding Company, a brand loyalty consultancy, and Nonbox Consulting, a creative problem solving think tank in Orlando, FL. Cultbranding.com

Customer Reviews

His opinon is as authentic as word of mouth itself
This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.

A solidly informative and 'reader friendly' addition
In "Why We Talk: the Truth Behind Word-of-Mouth", retail advertising and marketing expert Bolivar Bueno (a partner in Nonbox consulting, an Orlando, Florida-based consumer insight think tank) lays out seven principles for creating memorable customer experiences that will prompt those customers to share with their friends and families those favorable impressions that successful commercial transactions produce. Businessmen and marketing directors will learn just what motivates a consumer or a customer to 'spread the word' about a company and its products -- producing an unpaid advertising benefit that can insure a prosperous bottom line to any corporate endeavor. "Why We Talk" is a solidly informative and 'reader friendly' addition to any personal, professional, corporate, academic, or community American Business Studies reference collection or supplemental reading list.