Product Description

In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. "The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.

Product Details

• Amazon Sales Rank: #67016 in Books
• Published on: 2008-01-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 144 pages

About the Author
Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.

Customer Reviews

Great Automotive Business Read
This isn't for everyone, but for automobile dealers and their used-car sales organizations, it's a "must" read. The book is well-written and relies on examples from dealerships, both big and small, to get it's messages across. "Velocity" could easily make it's way into university business-school classes as well.

Pollak knows what he's talking about. A high-tech entrepreneur and former dealer himself, he points out that the Internet has turned used cars into commodities and put consumers in the catbird's seat when it comes to purchasing a used car or light truck. It's a clear warning to dealers still operating with textbooks from the past.

Accelerate Your Knowledge of the Car Business
I enjoyed velocity and while it is written with car dealers in mind, I learned a lot about the car business and how it works. Dale obviously has tremendous experiance in this field and the stories he uses to explain his position are entertaining and educational.The Internet has changed the car business forever and this book shows where it is going from here.

Extremely insightful and informative.
While this book is clearly written for owners and managers of car dealerships, everyone that works in the industry will find it insightful and thought provoking. If you have any doubts that dealers should be changing the way they do business, this book will provide you with a strong dose of reality. Velocity outlines the brutal facts about how the internet has changed the game for both dealers and consumers, and provides a clear plan of action for dealers to take control of their sales and profits again. Dale Pollak's stories about working the used car desk at his father's dealership, and his experiences from building other successful companies within the industry, make this an easy read that will stick with you for a long time.