Product Description

Business Intelligence describes the basic architectural components of a business intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. The book contains a quick reference guide for business intelligence terminology. Business Intelligence is part of Morgan Kaufmann's Savvy Manager's Guide series.

* Provides clear explanations without technical jargon, followed by in-depth descriptions.
* Articulates the business value of new technology, while providing relevant introductory technical background.
* Contains a handy quick-reference to technologies and terminologies.
* Guides managers through developing, administering, or simply understanding business intelligence technology.
* Bridges the business-technical gap.
* Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.

Product Details

• Amazon Sales Rank: #148407 in Books
• Published on: 2003-07-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 270 pages

Features

• ISBN13: 9781558609167
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
"Here is a book that takes the time to identify and define all of the pre-requisite parts of a corporate business intelligence world from the point of view of the expected BI benefits. David Loshin simplifies complicated topics in order to emphasize the true power of organized information."
-Adrienne Tannenbaum - President, Database Design Solutions, Inc.

"Relief from the mundane and ineffective writings that take up valuable space on many practitioner bookshelves ... This Savvy Manager's Guide is a thorough and pleasant read that should be included in the toolkit of all Business Intelligence managers." -Robert S. Seiner, Publisher, The Data Administration Newsletter (TDAN.com), President & Principal, KIK Consulting & Educational Services

How can a manager transform a company's wealth of information into profits? The answer lies in this book. Business intelligence (BI) is the sum total of best practices, tools, methods, and processes used to transform an organization's data into actionable knowledge. Written by an expert in data management and knowledge discovery to enhance business applications, Business Intelligence: The Savvy Manager's Guide outlines the technical, management, and political issues for building a successful business intelligence and information exploitation program--from the basics of a BI plan to the actual use of discovered knowledge.

Business Intelligence: The Savvy Manager's Guide:
* Provides clear explanations without technical jargon, followed by in-depth descriptions.
* Articulates the business value of new technology, while providing relevant introductory technical background.
* Contains a handy quick-reference to technologies and terminologies.
* Guides managers through developing, administering, or simply understanding business intelligence technology.
* Bridges the business-technical gap.
* Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.

About the Author
David Loshin, is the president and Chief Technology Officer of Knowledge Integrity, holds a M.S. degree in Computer Science from Cornell University, and is the author of two books: High Performance Computing Demystified, AP Professional, 1994, and Efficient Memory Programming, McGraw-Hill, 1998.

Excerpt. © Reprinted by permission. All rights reserved.
Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.

Customer Reviews

Essential Reading for BI Professionals
This book is a must read for any business or information technology (IT) professional who is involved in data warehousing and business intelligence (BI) projects. As Director of Education for The Data Warehousing Institute (TDWI) I'm intimately involved in the learning needs and processes of BI professionals. I firmly believe that the future of BI depends on better integration of technology with business at a human level. Business leaders must become more IT-savvy, and IT leaders must become more business-savvy. David Loshin's book is a fine start for both groups. You'll gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together.

As a speaker at conferences and seminars I frequently challenge IT people to become more business savvy. My recommendation -- read David Loshin's "Business Intelligence: The Savvy Manager's Guide" first. Then read a BPM book, a CRM book, a supply chain book, and so on. If you're working in IT and have data warehouse or BI responsibilities, I make the same recommendation to you.

The proof, however, is in the practice. At a recent TDWI conference (San Diego, November 2003) this book sold out within the first few days of the event -- before Loshin had even arrived at the conference to teach a class. The Savvy Manager's Guide was among the top-selling books at this event and the first the be sold out.

Read this book. You'll be glad that you did!

Excellent structured and indepth presentation of topic
The book does a fantastic job of providing a managerial level overview of the business intelligence area and the various topics it includes (ETL, Data Cleansing, Metadata, Data Werehousing, ....).

To me its easily the first book one should start with in understanding these areas. After which you can choose to dig into areas of interest - data mining, ....

I direct a group of product managers in one of the leading business intelligence/ETL companies in this arena and I have made this required reading for all my product managers.

I highly recommend this book. Simply buy it - read it.

Good Overview for Business Manager
This book does a very good job of providing an overview and insight into the concepts of business intelligence without getting bogged down in the details of technology. The book covers a wide range of topics from the value of business intellligence (BI) to the issues of data quality and information compliance. Additionally, the book includes a quick reference guide at the end of the book which is an executive summary of the topics presented and at the end of many chapters includes a section titled "To Learn More" which provides links and references to further explore the topic.

I am an IT professional familiar with BI, charged with designing and implementing a BI stretgy for my organization. This book did not add significantly to my knowledge, however as a tool for those unfamiliar with the concepts and challenges of BI this is a very good read and reference tool.