Product Description

The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!

Product Details

• Amazon Sales Rank: #105800 in Books
• Published on: 2003-07-01
• Released on: 2003-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 512 pages

Features

• ISBN13: 9781592570621
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
...a treasure trove of information on how inventions are developed with an eye toward the market. -- The Miami Herald

Levy and Weingartner are superstars of the toy industry, and they're sharing insider information that you'll read nowhere else! -- Joanne Hayes-Rines, publisher, Inventors' Digest

This book details the process and highlights many sources of the product flow so vital to...our business. -- Dale R. Siswick, senior vice president of research & development, Hasbro Games

This is an essential book for every inventor who creates toys and games... -- Greg Hyman, inventor, Tickle Me Elmo

About the Author
Dale R. Siswick, senior vice president of research & development, Hasbro Games
This book details the process and highlights many sources of the product flow so vital to...our business.

Greg Hyman, inventor, Tickle Me Elmo
This is an essential book for every inventor who creates toys and games...

Richard C. Levy has co-developed over 200 toys and games in the past 20 years.

Customer Reviews

a realistic overview of the business
Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book. It is totally honest about the chances of selling a game to a game company (I don't do toys). However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process. It is well written and enjoyable to read.

Fantastic Book
I wouldn't call myself an inventor by any stretch of imagination but I did come up with a new toy idea that has become a big hit via word of mouth. I wanted to submit it to some toy companies for review and had no idea how to do so. I purchased this book looking for direction on how to submit ideas, look for patent information, industry contacts, etc. This book offers it all. It has been a great resource for getting me started in some sort of direction and the amazing thing is one of the authors gives you his email address and was very responsive to my questions.

Your Map to Toy Success
You can have track and a train, but without an engineer you're going nowhere. Richard and Ron are experienced engineers who take their readers on a diesel-powered trip through toy land, visiting all the way stations critical to the commercialization of playthings.
 
The currency of this book comes in the form of quotes from over 150 successful independent inventors, company executives, brokers, sales reps and others that power and drive the toy business. Nothing in the book is theoretical. It is based upon their hands-on, empirical experiences. It is state-of-the-art.
 
I have lots of great ideas. This book has already started to open up opportunities for me just as the railroads opened vast regions of our nation to settlement and trade.
 --Martin Brown, San Francisco, CA