Product Description

IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

Product Details

• Amazon Sales Rank: #403490 in Books
• Published on: 2006-04-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 133 pages

About the Author
David Garfinkel has been described as ?the world's greatest copywriting coach.? He's a successful results-oriented copywriter and the author of ?Advertising Headlines That Make You Rich, ? which shows you how proven money-making headlines customized for your business can increase your profits by 1700%. Publishing History: eBook Secrets Exposed, The New Art of Public Speaking, Advertising Headlines That Make You Rich Marketing and Publicity Information: Author speaking tour, Book signings, Habitat for Humanity Building Partner

Customer Reviews

This book is a great buy. . . valuable insight
This book is a great buy. It provides valuable insight. I am in the publishing business and this book works for all book types as you need it to sell more books. I definitely recommend reading this book more than once. I keep it on my desk as an ongoing reference. It has so much valuable information that you might not remember it all.

Powerful, Practical, and Profit Producing...
David Garfinkel is a master copywriting teacher. Period. End of story.

In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.

BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!

Dr. Michael Hudson
www.BigIdeaGuru.com

Makes Writing Killer Headlines and Copy a Snap
I have bought all of Dave Garfinkels books,cd's and everything else I can get my hands of his. You know why? It really really works and I have found he always over delivers on his products and promises, which is a rare commodity in today's world. I like his products so much I became a coaching student of Davids. His marketing insights go way beyond just copywriting. I just wrote a sales letter for my wife's mortgage company that beat a letter I paid thousands of dollars for. How did i do it? Simple I followed everything David has taught me. I am the CEO of a multi national 20,000,000.00 a year plant nutrient company(Advanced Nutrients). Davids teachings have been worth easily 5,000,000.00 (thats right 5 million dollars that is not a misprint) extra this year to my business. Absolutely buy this book! I have my copy next to my computer when ever I write.