Product Details
Shine On: 100 Years of Shiner Beer

Shine On: 100 Years of Shiner Beer
By Mike Renfro

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Product Description

Commemorating the 100-year anniversary of Shiner Beer, this entertaining history tells the complete story of a famous Texas establishment. Shiner Bock has entered into the pantheon of Texan icons, and this book chronicles its development, from the improbable beginning of German and Czech immigrants who founded the brewery to the successes and struggles of a growing business, recalling the many times the brand was as good as dead. For beer connoisseurs, Texas-history buffs, or simply those who appreciate a story of beating the odds, this is a tribute to an independent and well-made beer.

Product Details

  • Amazon Sales Rank: #177523 in Books
  • Published on: 2008-11-05
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 192 pages

Editorial Reviews

Review

"Full of heartwarming stories, hilarious anecdotes, and fabulous archival photos."  —Austin Chronicle



"Fun to read with the most entertaining headlines and style of writing you've ever seen."  —Austin Woman Magazine


"The cover unfolds to become a 20-by-30-inch vintage Shiner poster. So the book is, in more ways than one, a work of art."  —Abilene Reporter News



"A great book."  —Page Turners segment, KXAN, Austin, Texas



"This book is exactly what you think it is, and is very good at what it does. Shiner Bock fans will absolutely love this."  —Mutineer Magazine



"For fans of Shiner beer and the Spoetzel Brewery, as well Texas history buffs, comes an entertaining read of the brewery's first century."  —beercook.com


"This is a great-looking, big-format hardback with crisp, lavish design and graphics finally, a coffee table book for beer geeks. Better yet, Renfro captures the flavor of this much-loved regional brewery."  —The Oregonian


"An easy-flowing, beautifully designed coffee-table history that should stand up to scrutiny. It's a fun read, especially for Shiner fans."  —Fort Worth Star Telegram

About the Author

Mike Renfro is a writer and creative director whose work has been recognized with awards such as the Adweek Magazine Creative All-Star, the Radio Mercury Award, and the One Show Creative Award. He lives in Dallas, Texas.

Customer Reviews

A Refreshing Read5
Under most circumstances, I would much rather be sipping on a cold beer than reading about it. But in this case, the read is every bit as refreshig as the subject matter. The story presented here is less about the process of beer-making and more about a group of hard-working people, working in and exporting a piece of their community bottle by bottle, unwilling to compromise even when the money wagon backs up to the loading dock. The writing is colorful and full of rich detail about the history of Shiner, the brewery, as well as the town in Texas that bears the same name. The design is fresh and has the feel of a hand-designed, wood and lead letter-pressed folio, full of old photographs and ephemera probably dug out old file cabinets. You can almost smell the dust and barley when you page through it. This book is definitley worth digesting if you are into Texas history, the craft of beer-making, branding and maintaining a small business, or all of the above.

Shiner Beer Book5
If you are a fan of Beer, Texas, Shiner,Texas or history, you'll love this book.

Fantastic4
This is terrific publication on Shiner Beer
The reading is very spectific and too the point besides interesting
The pictures color you a glimpse of the City of Shiner and the great brewery of the best beer