 | The Power Of Many: How The Living Web Is Transforming Politics, Business, And Everyday Life by Christian Crumlish
Buy used from: $0.01 Grassroots is not limited to politics. Xian writes brilliantly about what happens when the cost and effort of collaborating drops to zero, and a sense of purpose blossoms.
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 | The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything by Joe Trippi
Buy used from: $0.44 A snapshot of the 2002-4 Dean campaign. Trippi describes the use and affect of information technology on grassroots culture.
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 | We the Media by Dan Gillmor
Buy used from: $0.94 While big media continues to contentrate, the people's media (blogs, bulletin boards, email, chat, texting) are exploding. Dan shows what it means and how it works.
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 | Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives by George Lakoff
Buy new: $8.00 / Used from: $0.01 Mastering the message is one part of any campaign. Lakoff does a great job of helping you understand how to think and talk about the issues that matter in your campaign in ways that are persuasive.
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 | The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki
Buy new: $16.47 / Used from: $2.22 How do people form group identity? Once in crowds, how do they make choices? How can you improve their choices?
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 | The Support Economy: Why Corporations Are Failing Individuals and The Next Episode of Capitalism by Shoshana Zuboff
Buy new: $21.24 / Used from: $0.01 "Power To The People" is more evident now than ever. Zuboff & Maxmin do the math and show how power is shifting from big orgs to the individuals, small teams, and their collective representatives.
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 | Linked: The New Science of Networks by Albert-László Barabási
Buy used from: $5.44 Best book on complexity theory readable by a liberal arts major.
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 | If It's Not Close, They Can't Cheat: Crushing the Democrats in Every Election and Why Your Life Depends on It by Hugh Hewitt
Buy used from: $0.01 Politics is a combination of centralized and decentralized action. What marching orders do you give your volunteers? These are the node behaviors in your social network leading to emergent behaviors.
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 | Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) by B.J. Fogg
Buy new: $25.16 / Used from: $17.98 Some site designs are more persuasive than others. Fogg explains why and how.
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