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Business Books to Give you a Competitive Advantage
By an Amazon.com customer
What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About ItWhat She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It by Mary Lou Quinlan
Buy new: $9.08 / Used from: $6.75
The Marketing Gurus: Lessons from the Best Marketing Books of All TimeThe Marketing Gurus: Lessons from the Best Marketing Books of All Time by Chris Murray
Buy new: $16.47 / Used from: $0.99
Positioning: The Battle for Your Mind, 20th Anniversary EditionPositioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
Buy new: $17.79 / Used from: $13.97
Ogilvy on AdvertisingOgilvy on Advertising by David Ogilvy
Buy new: $16.47 / Used from: $6.83
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding by Al Ries
Buy new: $13.16 / Used from: $2.00
ee by Matthew Beaumont
Buy new: $5.20 / Used from: $2.90
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series) by Luke Sullivan
Buy new: $12.97 / Used from: $10.24
Where the Suckers Moon: The Life and Death of an Advertising CampaignWhere the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg
Buy new: $10.88 / Used from: $0.98
Good to Great: Why Some Companies Make the Leap... and Others Don'tGood to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: $17.54 / Used from: $4.00
The Book of GossageThe Book of Gossage by Howard Luck Gossage; Jeff Goodby
Buy new: $50.00 / Used from: $43.00
Influence: The Psychology of Persuasion (Collins Business Essentials)Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $12.23 / Used from: $8.00
Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.35 / Used from: $5.66
A Little Less Conversation: Connecting with Customers in a Noisy WorldA Little Less Conversation: Connecting with Customers in a Noisy World by Tom Asacker
Buy new: $19.95 / Used from: $9.64
Relevance: Making Stuff That MattersRelevance: Making Stuff That Matters by Tim Manners
Buy new: $9.98 / Used from: $2.49
The Global Brand: How to Create and Develop Lasting Brand Value in the World MarketThe Global Brand: How to Create and Develop Lasting Brand Value in the World Market by Nigel Hollis
Buy new: $17.12 / Used from: $4.44
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid ItThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema
Buy new: $18.45 / Used from: $4.74
The Open Brand: When Push Comes to Pull in a Web-Made WorldThe Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney
Buy new: $16.49 / Used from: $7.23
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy by Martin Lindstrom
Buy new: $16.47 / Used from: $11.34
How to Sell to an Idiot: 12 Steps to Selling Anything to AnyoneHow to Sell to an Idiot: 12 Steps to Selling Anything to Anyone by John Hoover
Buy new: $14.95 / Used from: $1.80
Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your LifeWho Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
Buy new: $9.50 / Used from: $0.01
Your Inner CEO: Unleash the Executive WithinYour Inner CEO: Unleash the Executive Within by Allan Cox
Buy new: $15.63 / Used from: $10.98
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
Buy new: $11.53 / Used from: $9.41
Unleashing the IdeavirusUnleashing the Ideavirus by Seth Godin
Buy new: $14.00 / Used from: $1.69
Emotional Branding: The New Paradigm for Connecting Brands to PeopleEmotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe
Buy new: $16.47 / Used from: $4.13
Lovemarks: The Future Beyond BrandsLovemarks: The Future Beyond Brands by Kevin Roberts
Buy new: $18.15 / Used from: $11.55