 | Mass Communication Theory An Introduction by Dr. Denis McQuail
Buy used from: $3.64 One of the better overview texts on mass communication theory
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 | Mediating the Message: Theories of Influence on Mass Media Content (2nd Edition) by Pamela J. Shoemaker
Buy used from: $0.01 An overview of the theories dealing more specifically with journalism practice
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 | Public Opinion by Walter Lippman
Buy new: $15.82 / Used from: $11.00 Not theory, in a traditional sense, but one of the foundational works
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 | The Invasion from Mars: A Study in the Psychology of Panic by Hadley Cantril
Buy new: $22.36 / Used from: $19.95 One of the first big applications of social science theory to media effects. A ground-breaking study that set the course for media theory & research for decades
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 | Personal Influence: The Part Played by People in the Flow of Mass Communications by Elihu Katz
Buy new: $25.60 / Used from: $23.46 Another early large scale testing of theory - a foundational study.
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 | The Bias of Communication, Second Edition by Harold A. Innis
Buy new: $29.95 / Used from: $38.40 An interesting look at how structures can influence media content and effects.
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| Effects of Mass Communication by Joseph T. Klapper
Buy used from: $9.71 Early summary of the social psychological theories and research as applied to the effects of media and news.
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 | Deciding What's News: A Study of CBS Evening News, NBC Nightly News, Newsweek, and Time (Medill Visions of the American Press) by Herbert J. Gans
Buy new: $17.95 / Used from: $10.00 Perhaps the best early work on how news is selected and framed.
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 | Understanding Media: The Extensions of Man : Critical Edition by Marshall McLuhan
Buy new: $16.47 / Used from: $14.38 McLuhan's seminal work.
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 | Canonic Texts in Media Research: Are There Any Should There Be How About These
Buy new: $28.95 / Used from: $17.36 Actually haven't read this yet, but looks to be a good collection of excerpts.
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| Mass Media and National Development the Role of Info by Wilbur Lang Schramm
Buy used from: $17.16 Wilbur Schramm was one of the early media scholars, and an excellent writer. He wrote the early classic work in several different areas.
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| The Story of Human Communication: Cave Painting to Microchip by Wilbur Schramm
Buy used from: $1.03 My favorite for a short history of communication.
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 | Four Theories of the Press: The Authoritarian, Libertarian, Social Responsibility and Soviet Communist Concepts of What the Press Should Be and Do (Illini Books) by Fred S. Siebert
Buy new: $18.07 / Used from: $1.48 Classic study of the role and functions of the press in societys (Cold War version)
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