 | The Hero with a Thousand Faces (Bollingen Series) by Joseph Campbell
Buy new: $14.93 / Used from: $12.99 Great book about mythologies and how storytelling has worked since ages for human kind.
|
 | The Power of Myth by Joseph Campbell
Buy new: $10.20 / Used from: $0.75 Joseph Campbell is insightful in integrating the power of myth. Based on a six-part PBS television series hosted by Bill Moyers, this classic is especially compelling because of its engaging question-and-answer format, creating an easy, conversational approach to complicated and esoteric topics.
|
 | Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $12.23 / Used from: $10.47 Great book about the psychology of influence by Robert Cialdini. Relevant in daily walks of life.
|
 | Judgment under Uncertainty: Heuristics and Biases
Buy new: $51.55 / Used from: $34.05 Book by Nobel Prize winners on Prospect Theory and other aspects of behavioral science.
|
 | Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler
Buy new: $10.88 / Used from: $5.99 Like they say, Obama's campaigns had inputs from the authors of this book. Mainly the focus was on behavioral economics to influence the decisions in positive way (New York Times reports)
|
 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy used from: $30.98 Best on Behavioral Economics from Dan Ariely. This gives true insights of the decision making process of human mind and how the irrational behavior takes over in the normal day to day life.
|
 | Sources of Power: How People Make Decisions by Gary Klein
Buy new: $18.48 / Used from: $13.96 An important read on how people make decisions in real life. The MOST IMPORTANT point that distinguishes this book from others are the observations are based on the real time experiences and not on the lab experiments.
|
 | The Wisdom of Crowds by James Surowiecki
Buy new: $10.20 / Used from: $6.12 The splendid analysis by James. Opens mind towards new approaches online business can take and how has history been influenced by the Wisdom of Crowds.
|
 | Secrets of Power Persuasion: Everything You'll Ever Need to Get Anything You'll Ever Want by Roger Dawson
Buy new: $10.85 / Used from: $4.09 Some difference than other persuasion books. Specially the topic on Charisma and its effect in persuading people in long run.
|
 | Persuasion: The Art of Getting What You Want by Dave Lakhani
Buy new: $18.45 / Used from: $12.85 My first book on persuasion science. Some of the tactics had direct effect on the online marketing experiments.
|
 | Influencer: The Power to Change Anything by Kerry Patterson
Buy new: $17.79 / Used from: $12.84 Not all part but the one in which storytelling has been emphasized and the new approach for influence is a great read.
|
 | Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein
Buy new: $16.50 / Used from: $9.98 50 Scientific ways are practical example of how the principles of real life has given great results while persuading people.
|
 | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $17.16 / Used from: $11.50 Great stuff the SUCCESs technique is pasted right on my desktop. All the communication happens only after it is approved by the SUCCESs checklist.
|
 | Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) by B.J. Fogg
Buy new: $32.10 / Used from: $20.14 The science of persuasion in the world of computer application and website. This is a true and best exploration by Dr. B.J Fogg. This book is a must have for anyone related to software or web interface development or business person.
|
 | The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! by Kevin Hogan
Buy new: $18.45 / Used from: $10.00 A very different approach to influence by Kevin. A must read for the one who is looking into science of influence.
|
 | Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan
Buy new: $15.72 / Used from: $13.71 Another great read by Kevin Hogan. The covert science of persuasion is a great stuff.
|
 | Irrationality by Stuart Sutherland
Buy new: $12.21 / Used from: $11.68 A great book by Stuart Sutherland on irrational behaviors.
|
 | The Psychology of Judgment and Decision Making by Scott Plous
Buy new: $53.93 / Used from: $18.49 A book by Scott Plous discussing the psychology of decision making. A must read for the ones who are studying decision making theory.
|
 | How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life by Thomas Gilovich
Buy new: $13.64 / Used from: $4.15 Thomas Gilovish explains the fallibility of human reason in everyday life. One of the most important book to have on human behaviour.
|
 | Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb
Buy used from: $9.84 The revolutionary book by Nassim N Taleb. The act of randomness in life and how our daily life and businesses are based on it.
|
 | Mobile Persuasion: 20 Perspectives of the Future of Behavior Change by BJ Fogg
Buy used from: $104.12 The concept of Captology brought on Mobile and Handheld devices. Works almost the same way as it does on websites or web / software applications.
|
 | Outliers: The Story of Success by Malcolm Gladwell
Buy new: $11.75 / Used from: $10.25 Malcom Gladwell in his typical simplicity explains how did Bill Gates, Steve Jobs and other business people reach where they are today. According to him the success of a person is not based on individual merits but something else.
|
 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.35 / Used from: $6.85 Gladwell explains the theory of Blink, why is something not what really looks like. Read this book in Edinburgh Princess Street park on a bright new day. Makes it more memorable.
|
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $9.11 / Used from: $3.60 The amazing theory about the Tipping Point. Now a benchmark of how things are really working in the businesses, who are mavens, connectors, etc. Read the book its a real classic.javascript:addAnotherAction();
|
 | Chaos: Making a New Science by James Gleick
Buy used from: $0.01 The Butterfly Effect and other Chaos theories, the who and when of the entire Chaos concept.
|
 | Cracking Creativity: The Secrets of Creative Genius by Michael Michalko
Buy new: $13.59 / Used from: $6.99 A great book by Michael Michalko. While reading book the experience was that of a tickling in brain as if new branches were opening. This helps in product and services enhancements and innovations.
|
 | Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) by Michael Michalko
Buy new: $13.57 / Used from: $10.00 Same as the previous one but there are certain different and great concepts that once explored in practicality opens doors to new possibilities.
|
 | The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials) by Peter F. Drucker
Buy new: $11.55 / Used from: $6.18 The Definitive Guide to Getting the Right things done explains the concept of the true Knowledge Worker which is very relevant in today's world.
|
 | Getting Things Done: The Art of Stress-Free Productivity by David Allen
Buy new: $10.40 / Used from: $5.99 David Allen, when I watched him speak his material he seemed very fast to catch up but the book is an excellent material to manage your daily life.
|
 | Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise
Buy new: $15.63 / Used from: $8.27 Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain and the three level brain structure and the way it works to the thousands of marketing messages people see daily.
|
 | Buyology: How Everything We Believe about Why We Buy Is Wrong by Martin Lindstrm
Buy used from: $31.77 Buyology: How Everything We Believe about Why We Buy Is Wrong, probably targetted at the How we buy but similar to the fMRI techniques and Neuromarketing.
|
Listmania!
