 | The Customer Revolution by Patricia B. Seybold
Buy used from: $3.04 Another of my classics! This book lays out the essential framework for managing, measuring, monitoring and improving customer experience and includes 13 case studies.. All of them members of Patty's Visionaries.
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 | Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
Buy new: $16.35 / Used from: $5.75 Great current view of mega trends!! A must read!
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 | Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer
Buy new: $25.95 / Used from: $2.48 Sean Belka is currently reading this one
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 | Prophet of Innovation: Joseph Schumpeter and Creative Destruction by Thomas K. McCraw
Buy new: $23.10 / Used from: $16.50 A Sean Belka "read"
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 | Outside Innovation: How Your Customers Will Co-Design Your Company's Future by Patricia B. Seybold
Buy new: $3.78 / Used from: $3.02 My latest book--Another essential read. Also features more of Patty's Visionaries' stories...
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 | Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy by Judy Estrin
Buy new: $18.45 / Used from: $5.25 |
 | The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley
Buy new: $19.77 / Used from: $8.13 Tom Kelley at IDEO is very popular among customer-centric designers -- uses ethnography and creative brainstorming and gathering iterative feedback from customers. Good primer on how to do customer-centric design (without actually co-designing with customers, which is Patty's preferred approach).
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 | Democratizing Innovation by Eric Von Hippel
Buy new: $9.41 / Used from: $8.00 Eric von Hippel's seminal book on user-led innovation. This is the source of the "lead user" concept.
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 | What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick
Buy new: $16.47 / Used from: $9.28 Anthony Ulwick's Strategyn organization uses a methodology that's very similar to Patty Seybold's customer-outcome-based Customer Scenario approach, but without the "customer co-design" approach.
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 | Open Sources 2 by Chris Dibona
Buy new: $25.22 / Used from: $4.60 The best book for understanding the customer-driven open source revolution. See, in particular the chapter written by Visionary, Mitchell Baker, the Chief Lizard Wrangler of Mozilla at the time.
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 | The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler
Buy new: $13.60 / Used from: $9.55 |
 | Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe
Buy new: $17.79 / Used from: $3.58 |
 | Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $18.45 / Used from: $2.92 |
 | The Future of Reputation: Gossip, Rumor, and Privacy on the Internet by Prof. Daniel J. Solove
Buy new: $12.18 / Used from: $4.70 |
 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $18.91 |
 | Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $17.51 / Used from: $13.30 |
 | Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold
Buy new: $22.76 / Used from: $0.01 My seminal book--features the case studies of a number of my original Visionaries. Updating it now.. But you should have the original!
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 | BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands by Martin Lindstrom
Buy used from: $1.00 I helped Martin Lindstrom with this book by contributing a couple of chapters. It's a good look at the relationship of kids around the world with brands.
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 | The Real Price of Everything: Rediscovering the Six Classics of Economics
Buy new: $19.77 / Used from: $7.43 Sean Belka just finished this...
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 | The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan
Buy used from: $3.94 Many Visionaries' companies use Kaplan's Balanced Scorecard approach and they are in charge of the customer section of that scorecard.
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 | The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment by Robert S. Kaplan
Buy new: $26.37 / Used from: $3.49 Scott Allen recommended this book to the Visionaries in our Fall 2007 meeting.
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 | loyalty.com : Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell
Buy used from: $0.04 Fred Newell offers a lot of great advice. Another classic!
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 | The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld
Buy new: $17.51 / Used from: $4.00 Aisling Hassell was the first Visionary to recommend this book about Fred's "Net Promoter" score...
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 | Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
Buy new: $21.28 / Used from: $6.71 Aaker is the father of brand strategy. Any customer-centric exec should have his books in their library!
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 | Managing Brand Equity by David A. Aaker
Buy new: $26.32 / Used from: $0.99 Another great seminal book from David Aaker, the father of brand strategy.
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 | Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand by Bolivar J. Bueno
Buy new: $24.95 / Used from: $6.91 |
 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.35 / Used from: $4.83 Another great book by Malcolm Gladwell...
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $7.97 / Used from: $1.99 A seminal book for any one who wants to start a customer movement.
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 | Creating and Delivering Totally Awesome Customer Experiences by Gary W. Millet
Buy new: $18.96 / Used from: $2.69 A good handbook for Customer Experience work
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 | Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock by Larry Selden
Buy new: $18.45 / Used from: $0.01 Want to understand how Best Buy left its competitors in the dust? Read this book!
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 | Clued In: How to Keep Customers Coming Back Again and Again by Lewis Carbone
Buy new: $23.09 / Used from: $9.90 Lew Carbone is the originator of the notion of creating Clues to build the Customer Experiences that will keep your customers coming back for more.
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 | The Man Who Knew Too Much: Alan Turing and the Invention of the Computer (Great Discoveries) by David Leavitt
Buy new: $11.21 / Used from: $3.00 Recently read by Terry Hulbert
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 | The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference by Claes Fornell
Buy new: $21.24 / Used from: $2.95 |
 | Me to We: Finding Meaning in a Material World by Craig Kielburger
Buy new: $12.60 / Used from: $0.01 |
 | Convergence Marketing: Strategies for Reaching the New Hybrid Consumer by Yoram (Jerry) Wind
Buy new: $22.04 / Used from: $0.30 |
Listmania!
