A much needed, simple and powerful business theory which can be applied successfully in any type of organization, large or small

Concludes that innovation is the guiding principle that companies use to try to overcome the uncertainty surrounding their decisions

Bartlett concludes that Bush's relentless effort to cut taxes will leave an unenviable legacy for a conservative--the need for America's largest tax increase

Offers an in-depth look at the nuts and buts of terms sheets and valuations

Will teach you how to develop market empathy, think like your market, and solve their problems using their language

Makes the case that the world's fastest-growing new market is where you least expect it: at the bottom of the pyramid

Kelly Perdew gives you an insider look at The Apprentice, the Trump Organization, and at how other current business leaders with military training have relied on the ten principles to achieve success

Predictions for the country's economic future from one of the most successful forecasters of our time

A provocative look at the future of oil and offers fresh insight into what it will take to rebalance our energy needs and seize new opportunities