A small selection of franchising titles you might consider reading.

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Product Description

Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies--across an ever-expanding spectrum of products and services--are discovering that yes, they are.

Now, in a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan and make the most of your intangible assets in the new millennium.

Highly acclaimed as the ideal practical planning guide for early-stage and rapidly-growing businesses, the first edition of Franchising and Licensing spearheaded the success of thousands of new companies. This new edition incorporates the latest developments and trends in franchising, licensing, and other growth strategies based on strategic distribution partnering relationships with local resources who use their own capital to achieve growth objectives.

With its clear, expert guidance, you'll be able to choose the best ways to: * avoid the common pitfalls of franchising, licensing, joint ventures, distributorships, and other leveraged marketing structures * understand the key management, operational, and legal issues involved in building an effective franchising program * leverage intellectual property to penetrate new markets, expand market share, and build customer and brand loyalty

Franchising and Licensing, Second Edition, is also your key to minimizing the disputes that so often plague franchising and other partnering-based business structures. It demonstrates clearly how to focus on quality and training to ensure that quantity and expansion will follow. It shows you how to build a clear commitment to quality, fairness, and effective communication in a way that pervades all your activities.

And it also provides detailed, expert guidance through such crucial elements of the business relationship as protection of intellectual property, field support, regulatory compliance, co-branding strategies, quality control systems, mergers and acquisitions, international expansion, and even litigation.

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Product Details

• Amazon Sales Rank: #397868 in Books
• Published on: 1999-03-31
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 454 pages

From the Back Cover
"The second edition of Franchising and Licensing is much welcomed, because my first edition is well-worn and dog-eared from use. This book provides comprehensive information and insights into the most dynamic marketing and distribution system available to entrepreneurs worldwide--franchising."--John R. Reynolds, President, International Franchise Association Educational Foundation

"This is an excellent resources on franchising and licensing, and a source that I will use to answer questions from our franchising members, as well as to food service companies considering the launch of a franchising program." --Peter Kilgore, Senior Vice President & General Counsel, National Restaurant Association

"The original edition of this book was the first of its kind--a book for people who are thinking about franchising their concept. The new second edition is an absolute must, for it spells out the process in infinite detail. What a gift for anyone thinking about franchising." --George A. Naddaff, CEO and President, Business Expansion Capital Corporation, founder of Boston Chicken

"I believe Franchising and Licensing, Second Edition, should be required reading for all attorneys, businesspeople, and everyone else interested in the franchise industry. Anyone with a good business concept should read this book prior to deciding whether or not to use franchising as the vehicle for bringing the concept to the market." --Anthony M. Nolte, Franchise Attorney, Equiva, a Shell Oil/Texaco Joint Venture Company

"Once again, Andrew Sherman has put together a real meat-and-potatoes book on franchising. This book guides a company through the franchising process, avoiding all the potential landmines it would otherwise encounter." --Thomas Portesy, Group Vice President, Mart Franchise Venture, LLC

"Sherman provides a clear insight into the characteristics common to franchising--and does it in a painless manner. It will be a valuable part of our franchising library." --Dina Dwyer-Owens, President and CEO, The Dwyer Group

"Andrew Sherman is a recognized advisor to companies of all sizes in the franchising community--and by reading this book (and following his wisdom), an entrepreneur or franchisor is provided with good reason for success. Through his knowledge, experience, and insight, we learn that franchisors and franchisees can do jointly what they cannot do singly. By bringing together ideas, imagination, and vision, this concentration of combined powers can produce stunning economic results." --Jerry Wilkerson, President, Franchise Recruiters, Former President and Executive Director, International Franchise Association

About the Author
Andrew J. Sherman, a capital partner in the Washington, DC office of Katten Muchin & Zavis, serves as legal counsel to over 200 franchisors emerging growth businesses. He is an adjunct professor in the MBA programs at University of Maryland and Georgetown University. His writing and teaching, no less than his advocacy, have won him a prominent place in the top rank of domestic and international business growth advisors. His previous books include The Franchising Handbook, The Complete Guide to Running and Growing a Business, and (also from AMACOM) Mergers and Acquisitions: A Strategic and Financial Guide for Buyers and Sellers.

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Customer Reviews

Excellent book for business consultants in franchising
Excellent for those who are business consultants in franchising. Mr. Sherman has covered the major topics that must be taken in consideration when a business is going to be offered as franchise, in a well-developed book with very good legal advice.

The US's guide to franchising
This book is obviously aimed at the US domestic market. State by state it covers laws and practices. The sales girl said that UK franchising law was based on US law, maybe she was right. It is usefull to the UK francisor/franchisee, insofar as it gives excellent advice and working examples. The majority of its 400 pages are only useful between LA and New York, however, anyone planning to enter into a franchising agreement should imho have read this, and have it on his (or her) shelves.