Product Description

Do you regard your customer restroom as a nuisance, a maintenance nightmare, or underutilized storage space? Well, think again! This potty training guide for retailers will show you a new way to look at your loo as the benefits of stealth marketing to women through destination restrooms is revealed. A few savvy retailers have realized that attractive restrooms are a magnet for female shoppers, but most are not taking advantage of this little room's big potential. Using research that anyone will appreciate, Linda Wright explains the criteria that women use to define an attractive bathroom, and offers practical suggestions for making yours memorable, in a good way! Learn why an attractive bathroom keeps a business on feminine shoppers' radar; discover what makes one great; and find out easy and inexpensive ways to improve your facilities. Skip to the Loo! is the result of the author's own retail restroom revitalization project.

Product Details

• Amazon Sales Rank: #1285967 in Books
• Published on: 2007-11-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 244 pages

Customer Reviews

I've always thought bathrooms mattered - now I know why!
Like Linda Wright, I'm a photo industry retailer. And I've always felt a little guilty when one of my customers wanted to use the bathroom. Like it wasn't exactly up to par.

Unlike me, Linda DID something about it. In "Skip to the Loo" she shows exactly why the right bathroom makeover is a much better form of marketing than many of the advertising media we keep throwing money at.

The right facilities - coupled with the right policies - may not have customers beating a path to your door. But one woman tells another, and she tells 2 others. We'd call it "viral marketing" but probably shouldn't talk about viruses and bathrooms in the same sentence...

My initial reaction was that Linda had taken a topic deserving of a paragraph and turned it into a book. Then I read the whole thing and realized it's all good.

From little things like choosing which way the TP should come off the roll (yes, there really is a correct choice) to the layout of fixtures, "Skip to the Loo" covers EVERYTHING.

Spurred on by the comments of industry pundits, I had upgraded my own store's loo several months ago. Now I'm going to go back and do the rest of the job.

bathrooms make a difference
I really never thought about how stores, resturants and supermarket bathrooms made me feel about their product line or business, until I read this book. Linda Wright has hit the nail on the head. If businesses want to improve customer relations they need to read this book. some small changes can make a lasting impressions on customers. I certainly seek out the places that have friendly bathrooms and do my business there, no pun intended!

Bathrooms make a difference - it's true
Linda Wright has delved into a subject that most business owners are aware of but never take the time to do something about. Bathrooms make an impression on our customers and the extra effort in providing an appealing room DOES make a difference. Linda goes the extra mile with details that make a statement for the business. Thank you for an easy approach to a great marketing tool!