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Doing Buisness in Emerging Markets: Entry and Negotiation Strategies
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Product Description
An authoritative and timely guide for executives who are contemplating business in the Central Europe, Asia, Latin America, and Africa markets. An invaluable aid to understanding emerging markets. Softcover available.
Product Details
- Amazon Sales Rank: #2390716 in Books
- Published on: 2002-07-15
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 320 pages
Editorial Reviews
About the Author
Professor Tamer Cavusgil has authored more than a dozen books and more than 100 referred journal articles. His work is among the most-cited contributions in international marketing. He is the founding editor of the Journal of International Marketing, now published by the American Marketing Association, and Advances in International Marketing, published by JAI Press, Inc. He serves on the editorial review boards of a dozen professional journals, including the Journal of Marketing and Journal of International Business Studies. Professor Cavusgil has been a member of Michigan State University?s business research team since 1987.
Professor Pervez Ghauri is a Professor of International Business at Manchester School of Management, UMIST, United Kingdom. He has taught in Sweden, Norway, France, the Netherlands, Indonesia, and the United States, in regular as well as executive education programs. He has written more than 10 books and numerous articles on international marketing and international business topics. He is the founding editor of International Business Review (IBR) and International Business and Management Series, published by Elsevier. He sits on editorial boards of several academic journals.
Milind R. Agarwal, B.Engg. (Electronics & Communication), MBA (Logistics/Procurement), Michigan State University, 1994, is the founder President and CEO of Logistics Corporation of India, Ltd., based in Mumbai, India. During his studies at Michigan State University, he worked as a graduate research assistant for the Center for International Business Education and Research. He is a Certified Internal Quality Auditor for ISO 9000:2001. He is an active member of various trade bodies and associations of India. He is also a Visiting Professor at various management institutes in Mumbai. He is currently pursuing doctoral (PhD) studies in Philosophy of Management at the University of Mumbai, India. He can be reached at email: logindia@vsnl.com.
