Product Description

Real Estate Office Management: A Guide to Success takes a concise look at contemporary real estate office management covering the essential day-to-day knowledge needed to successfully operate the office. It exclusively focuses on the highly essential "operational" issues that a person would encounter from the initial planning stages through the eventual sale of the office. The content uses numerous real world examples, from the author's experience, to demonstrate how to best handle making critical decisions.

Product Details

• Amazon Sales Rank: #567182 in Books
• Published on: 2002-07-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 128 pages

About the Author
Bob Herd, CRB (Certified Residential Brokerage Manager), CRS, (Council for Residential Specialists), ABR, GRI has significant experience in real estate office management. His first management position was in 1974 in Burlingame, CA. Next, he opened his own company, a Century 21 franchise in 1974 and earned every honor that Century 21 offered over the next several years and quickly became the office preference in the north peninsula. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms on the peninsula eventually managing over 84 sales associates at one time. Bob currently works ffor Coldwell Banker Success Southwest.

Customer Reviews

The Best Book for Real Estate Broker Owners
The Best Book for Real Estate Broker Owners:
Before I set up my own brokerage, I interviewed many broker owners. I found most of the broker owners didn't devote their efforts in effective recruiting. Most of the brokerages do not grow with the industry. The number of their sales persons didn't increase but decrease. Only a few broker owners spend their time in effective recruiting and training. There is one brokerage with many brand new agents come in. But 2 years later, many of those agents moved to other brokerages. This brokerage becomes a training camp for other brokerages. There is one broker owner spends lots of efforts in recruiting, but some experienced agents, mega agents moved out due to the broker owner is too much busy on recruiting without taking care of those top agents.
This is the best book for broker owners. The book is simple, easy to read and hits the key points without lengthy wordings. recruiting agents, retaining top agents, training, marketing... all the keys are here. Those broker owners who want to be a leader in the industry should read this book, and implement the skills, knowledge of this book into real life to be successful. I will be happy to share with you of my learning from this book. [...]