Product Description

Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.

Real Estate Rainmaker ® introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System®. Following each step of this system, you will learn how to:

• Overcome inevitable market fluctuations faced by all real estate agents and brokers
• Master the latest marketing techniques to increase leads at reduced cost
• Close more prospects by focusing on customer needs
• Boost referrals and maximize profits through customer retention
• Write your own marketing plan in six easy mornings
• Build a Trophy Database and develop an exit strategy to cash out financially independent

Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information youll require to find what you need easily, Real Estate Rainmaker ® brings you a torrent of indispensable principles, techniques, and savvy insiders tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

"Doing business without marketing is like winking in the dark. You know youre doing it, but nobody else does." –From the Foreword by Laurie Moore-Moore

The real estate industry has never been more active–or more competitive–than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.

Real Estate Rainmaker ® introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System®. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, youll learn:

• Twenty easy techniques to boost advertising results at no extra cost
• Proven direct response lead generation techniques
• Cant-miss direct marketing copywriting and design secrets
• Unbeatable Internet marketing strategies
• How to build a Trophy Database that really pays off
• And much, much more to generate more leads, more sales

Dont let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker ® start making you a rainmaker today.

Product Details

• Amazon Sales Rank: #351830 in Books
• Published on: 1999-10-18
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 336 pages

From the Inside Flap
Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent? Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise. Real Estate Rainmaker® introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System®. Following each step of this system, you will learn how to: Overcome inevitable market fluctuations faced by all real estate agents and brokers Master the latest marketing techniques to increase leads at reduced cost Close more prospects by focusing on customer needs Boost referrals and maximize profits through customer retention Write your own marketing plan in six easy mornings Build a Trophy Database and develop an exit strategy to cash out financially independent Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you’ll require to find what you need easily, Real Estate Rainmaker® brings you a torrent of indispensable principles, techniques, and savvy insider’s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

From the Back Cover
"

Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.

Real Estate Rainmaker ® introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System®. Following each step of this system, you will learn how to:Overcome inevitable market fluctuations faced by all real estate agents and brokersMaster the latest marketing techniques to increase leads at reduced costClose more prospects by focusing on customer needsBoost referrals and maximize profits through customer retentionWrite your own marketing plan in six easy morningsBuild a Trophy Database and develop an exit strategy to cash out financially independent

Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you’ll require to find what you need easily, Real Estate Rainmaker ® brings you a torrent of indispensable principles, techniques, and savvy insider’s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

DAN GOODER RICHARD is one of the real estate industry’s leading authorities in marketing and lead management. He is founder and president of Gooder Group, a publisher of real estate marketing materials since 1983 based in Fairfax, Virginia. Gooder Group publishes seven monthly real estate newsletters and a wide selection of marketing tools, including brochures, handbooks, website links, postcards, print ad templates, a sales letter library, and more.

"Doing business without marketing is like winking in the dark. You know you’re doing it, but nobody else does."
–From the Foreword by Laurie Moore-Moore

The real estate industry has never been more active–or more competitive–than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.

Real Estate Rainmaker ® introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System®. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, you’ll learn:Twenty easy techniques to boost advertising results at no extra costProven direct response lead generation techniquesCan’t-miss direct marketing copywriting and design secretsUnbeatable Internet marketing strategiesHow to build a Trophy Database that really pays offAnd much, much more to generate more leads, more sales

Don’t let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker ® start making you a rainmaker today.

"

About the Author
DAN GOODER RICHARD is one of the real estate industry's leading authorities in marketing and lead management. He is founder and president of Gooder Group, a publisher of real estate marketing materials since 1983 based in Fairfax, Virginia. Gooder Group publishes seven monthly real estate newsletters and a wide selection of marketing tools, including brochures, handbooks, website links, postcards, print ad templates, a sales letter library, and more.

Customer Reviews

The Rainmaker approach delivers.
Buying this book was money well-spent. I found the Rainmaker lead-management approach to be complete, detailed and systematic. Many of the suggested techniques cost nothing to implement yet deliver results quickly. This book is the most useful and practical guide I've found on the market.

An MBA in Real Estate Marketing in one book
Easy to read, easy to follow. Down-to-earth look at marketing. What makes the difference between a successful Realtor and a someone who wants to be is the ability to market. Richard explains the process completely, and with real-world examples and tips that actually work. This book's take on marketing would be adaptable by any person who has a product to sell, but I'd call it a must for every Realtor and Broker.

Applied Knowledge is the key to success. Read it, Apply it!
The Real Estate Rainmaker is an excellent book for those who are striving to become successful. I found it to be an easy read and was able to complete it in two days. I read approximately 30 business books a year and I found that this book is insightful and applicable in many fields, not just real estate.

The book is excellent for people just getting into real estate, with its simple no nonsense approach to finding prospects, staying in touch with them and long term contact, to a range of ideas for the established real estate professionals needs in maintaining satisfied clients that generate referrals year after year. I speak with hundreds of real estate professionals within a year and have never discussed a book so frequently with realtors from Australia to Spain and all the states in the U.S.

This book is not for everyone, but the most successful people I know in real estate have a copy. You can spend ten years of trail and error or you can read this book and then applied it right away.