Product Description

The difference between an average real estate agent and a consistently top-selling producer is good business planning. Even the most skilled agents can find themselves struggling in between sales if they haven't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy.

The Real Estate Agent's Business Planner details a system for operating like a small business. Readers will find out how to:

* Set up a strategy for getting through the "lean" months
* Prepare financial projections and learn how to manage a fluctuating income
* Find creative ways to market themselves within their budget
* Plan for association dues and other necessary expenses
* Create and review specific performance measurements

Packed with easy-to-apply strategies, this book gives readers a proven plan for success.

Product Details

• Amazon Sales Rank: #111521 in Books
• Published on: 2005-05-26
• Original language: German
• Number of items: 1
• Binding: Paperback
• 256 pages

Review

"""Bridget McCrea's new book is like having an experienced real estate pro as a mentor. It's packed with street smarts and sound advice on everything from personal tax planning to marketing yourself. If you're thinking about entering real estate or if you're already in the business and don't want to learn everything the hard way, this book is definitely for you."" -- Stephen Cook, Vice President, Public Affairs, National Association of Realtors

""The Real Estate Agent’s Business Planner should become the ""go-to"" resource for every real estate agent, both new and experienced."" -- David Fletcher, Founder and President, Agents Boot Camp, Inc.

""A solid, comprehensive guidebook on how to go from being a low-profit agent to a serious money success.""

-- Judith E. Dacey, CPA, nationally recognized small business consultant

""Bridget McCrea takes you beyond the core concepts of real estate business planning and goal setting, integrating key strategies in life planning, wealth accumulation, and financial independence. She captures the needs and challenges of the real estate professional, and has created a must-have comprehensive resource for new and established agents with most everything successful agents would need to tie the day-to-day transaction with achieving personal success and financial independence.""

-- Rich Arzaga, wealth planner with AIG Advisor Group in Walnut Creek, California

""A 'must read' for new and experienced sales associates who want the shortest path to success. Bridget McCrea's book provides the organization and plan...the sales associate need only add the commitment."" -- Darla Scott, Management Masters, Philadelphia"

About the Author
Bridget McCrea (Dunedin, FL) is a former Century 21 real estate agent who now covers real estate as a journalist for publications including Realtor Magazine, The Residential Specialist, and Florida Realtor. She won the Florida Magazine Association's 2002 Best Feature Award and is the author of The Home Buyer's Question and Answer Book and The Real Estate Agent's Field Guide.

Customer Reviews

A book on Business Planning with some thoughts on Real Estate
My expectations may have been too high for this book. I've helped several business get started with Business Plans and I know the basics, and that's what this book does. I was looking for the book to provide more insight into Business Planning for Real Estate Agents, which is a bit more challenging then most in my opinion. So I didn't get much more insight into the Real Estate world as I thought I would. If you don't have much knowledge or experience with business planning, then yes, get this book, it will help you for the most part. You can also get personalized help from SBA and SCORE if you need to.