Product Description

Product Details

• Amazon Sales Rank: #104800 in Books
• Published on: 2008-12-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 752 pages

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Customer Reviews

Analysis of Pop Culture with Mostly Accessible Essays
Signs of Life focuses on the way we are shaped by the media and advertising with nine chapters that cover "Consuming Passions," "The Signs of Advertising," "Video Dreams," "The Culture of American Film," "Culture and Contradiction in the U.S.A.," "Gender Codes," "Constructing Race," "Popular Spaces," and "American Icons." Many of the essayists, like David Brooks, Thomas Friedman, Thomas Frank, Eric Schlosser, Franine Prose, Gregg Easterbrook, Malcolm Gladwell, and Michael Eric Dyson are best-selling authors whose essays or book excerpts are published in popular magazines. Signs of Life is well served by these writers who, unlike some of the lesser known writers, don't indulge in heavy didactic, academic prose. Some might not like the book for giving too much space to overly didactic writers. For example, there is Fred Davis' essay about the cultural signs and contradictions of blue jeans, which is so steeped in academic speak and is so absorbed by its tiny topic that it seems a pardoy of scholarly writing. Read for example: "Paralleling the de-democratization of the jean, by the 1970s strong currents toward is eroticization were also evident." Or "Of all of the modifications wrought upon it, the phenomenon of designer jeans speaks most directly to the garment's encoding of status ambivalences. The very act of affixing a well-known designer's label . . . to the back side of a pair of jeans has to be interpreted . . . along Veblenian lines, as an instance of conspicuous consumption; in effect, a muting of the underlying rough-hewn proletarian connotation of the garment throug the introduction of a prominent status marker." This is tough going, especially freshmen college students who are not familiar with this type of heavy-handed writing. This essay selection should be further criticized because I don't think students should be encouraged to believe that Fred Davis' heavy-handed writing style represents a worthy model.

In spite of some of the book's excesses, teachers and students alike should appreciate Signs of Life for three reasons: 1) Integrating the aforementioned popular authors into the chapters about popular culture, 2) Providing excellent essay assignments at the end of each essay under the heading "Reading the Signs." With a half dozen strong essay options per essay, the students have over 50 assignment options for chapter. 3) The introduction has three excellent model essays that show the students how to write A-level expositions. The models are based on "The Personal Experience Essay," "Critical Reading of a Film," and "The Open-Ended Analytic Assignment." Each model shows how to integrate outside quotes, paraphrases, and summary into the writer's own voice and how to document outside sources in the text and at the end of the manuscript with an MLA style "Works Cited" page.

It appears that Signs of Life Fifth Edition is moving away from the academic lucubrations of scholarly authors and embracing more accessible writers, like those previously mentioned. This is a positive evolution for the fifth edition and hopefully points to less overly-done academic writing in future editions.

"An unexamined life is not worth living."
Socrates would be pleased with Signs of Life in the USA, as it questions the implications of the ideologies put forth by the hydra-headed media of the 21st century. Employing semiotic analysis by association and differentiation, the editors offer students an explicable means by which to begin critically examining the popular culture that comes at them from every conceivable direction.

As a professor of writing and popular culture, I have used various editions of Signs of Life over the last ten years with students ranging from timid freshmen to cocky upper-classmen. The reason? I can get them to open the book.

Students love popular culture. They also like to show their friends how much they know about popular culture. Thus, if they are going to be forced to read something, they will more readily read an article that can give them insights on television, movies, music, and video games that they can use immediately in conversation (texted or otherwise). Secondly, the editors approach the students as knowledgeable insiders, validating their experience while teaching them new ways to think about it. The excellent introductions (for the book as a whole and for each chapter) present scholarly, and often historical, approaches to the subject in very clear and accessible prose, yet do so with a tone of mutual curiosity; there is a playfulness that coaxes students out of passivity. One of the greatest challenges in the classroom - particularly in a writing course - is to get students interested. Signs of Life makes this easy.

A most appreciated attribute of the book for me is its great flexibility. While the material is presented in such a logical sequence that one can work systematically through the textbook, there are also recurring themes that weave through the chapters, allowing instructors to carve out courses that meet their own interests and needs. One can emphasize the critical theory or simply focus on the topics. The articles are quite diverse in length, purpose, complexity, style, and viewpoint, providing material for numerous pedagogical goals. It is true that some are typical examples of the obfuscated, jargon-ridden gobblety-gook that so many academics have found de rigure; however, these are juxtaposed to numerous examples of clear, communicative prose. One hopes that students can recognize the difference, emulate the latter, and change the nature of academic writing.

Last semester I used Signs of Life in a freshman composition course; next semester I will use it in an upper division popular culture class. While some readings overlap, the book is rich and diverse enough for me to be able to satisfy two different purposes without having to change texts. One fewer book in the bag (and the mind) is always a help to an over-worked instructor.

Super Speed
I was very happy with the speed with which I received the book, it was in good condition, A+ seller!