Product Details

• Amazon Sales Rank: #232426 in Books
• Published on: 2000-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Amazon.com
There are writers who would be horrified at the tactics laid out in Guerrilla Marketing for Writers, perhaps because marketing oneself as one might a commodity is at odds with the artistic temperament. Alas, those writers are unlikely to find themselves at the helm of such publishing fleets as the Chicken Soup or, well, Guerrilla Marketing series.

HarperCollins publishes 1,200 books a year, according to the authors of Guerrilla Marketing for Writers. Is there a snowball's chance in hell that their publicity department can adequately promote all of them? Of course not. Don't let someone else's publicity department drop the ball when it comes to your book. Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of "any kind of book, from poetry to textbooks," most of its tactics seem best suited to nonfiction. The authors' overarching philosophy? Think like an entrepreneur. "Don't think like a writer who has something to say; think like an author who has a lifetime of books, products, and services to sell." --Jane Steinberg

John Gray, Author of MEN ARE FROM MARS, WOMEN ARE FROM VENUS
"This book teaches the marketing tools every writer needs to know today."

Dan Poynter, author of THE SELF-PUBLISHING MANUAL
"Fortunately there is a Guerrilla Marketing book for the writer. Enlist now and requisition your weapons. Don't go into the publishing jungle unarmed."

Customer Reviews

FOR GUERRILLAS ONLY!!!!
You know what I am realizing? There are some people who may just like writing poor reviews! This a really good book, especially if you are self starters and passionate about your book. The book cannot sell your books for you! You have to do the work to make your life happen. Books are just tools! It's a great book for creative minded people who are serious about making it happen.

Guerillas of the Writing World, Unite!
Jay Conrad Levinson, et al, have created another winner, especially for writiers, but mostly for authors, on how to get media attention for yourself and your books, cleverly and inexpensively.

This book is one I consult regularly, and many of the techniques have worked for me.

This is a great book to read, whether or not your promotional budget is limited.

Thanks, Jay, Rick and Michael!

Mary Lynn Archibald

Filled With Great Ideas
This book outlines many valuable tools in promoting a book. I've found it extremely helpful in promoting my book, Heaven Scent. I like that it includes so many free ideas that are only dependent on creativity. If you have a book to promote, this is a must-read.