The Frugal Book Promoter: How To Do What Your Publisher Won't
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Average customer review:Product Description
For a little over 2 cents a day, THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.
Product Details
- Amazon Sales Rank: #50746 in Books
- Published on: 2004-07-16
- Original language: English
- Number of items: 1
- Binding: Paperback
- 288 pages
Editorial Reviews
Marilyn Ross, founder of Small Publishers of North America (SPAN)
A fine how-to book from an incessant promoter.
Magdalena Ball for THE COMPULSIVE READER
...a very practical and easy to use guide which every new author should have.
Dallas Hodder Franklin, Editor of Sell Writing Online
...chock full of ideas that even seasoned book promoters will not have tried.
Customer Reviews
A treasure
This book contains so much useful information. It is definitely an outline for success. Every writer who wants to publish their book should read this book for better selling power. A must have!
Great Resource
Great value for self published authors looking for hands on resources for marketing their book. Alot of good information.
Words of wisdom from an author who's "been there-done that"...
This is a well-organized text that clearly was written by someone who speaks with the authority of experience.
Carolyn Howard-Johnson has delivered a resource that I would recommend reading on an as-needed basis by consulting the specific chapters relating to particular marketing challenges as they arise.
The way the book is laid out, with chapters ranging from using the Web to using postcards, you'll certainly find the step-by-step details for whatever task you're trying to accomplish. Scan the book initially, to get a good feel for its organization and scope. But save the careful page views for those times when you find yourself tackling specific promotional tasks.
J.D. Mosley-Matchett, Ph.D.
Author of A month of Marketing Technology tips




