Product Description

Get the good word out about your business!

When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire and business expert, Brad Sugars helps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you. Discover how to:

• Identify and reach your target market
• Use the media to your advantage
• Attract influential special interest groups
• Design eye-catching materials that help you stand out and get noticed

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

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Product Details

• Amazon Sales Rank: #500641 in Books
• Published on: 2005-12-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

From the Back Cover

Get the good word out about your business!

When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire and business expert, Brad Sugars helps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you. Discover how to:

• Identify and reach your target market
• Use the media to your advantage
• Attract influential special interest groups
• Design eye-catching materials that help you stand out and get noticed

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

About the Author

Bradley J. Sugars is a world-renowned entrepreneur, author, and business coach who has helped nearly a million clients around the world find business success. Brad is the founder of Action International, a global network of business coaches with nearly 1000 offices worldwide. Brad and the Action International team have refined over 500 business strategies and systems that are used by Action business coaches on six continents.

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Customer Reviews

Instant Promotions
A fantastic, no-nonsense tool for making promotional material work for you.

In Instant Promotions, Sugars outlines how to find target markets, locate appropriate media representatives, write world-class press releases, and attract customers through innovative, tailored promotional campaigns. Using a narrative story detailing his business coaching relationship with an auto mechanic named Charlie, Sugars unlocks the secrets to promotions and public relations in a clear, easy-to-understand manner.

Easy to read, with great examples on how to implement campaigns.

Not for strategic promotional planning, yet worth reading
I guess it's my fault for rushing into buying the book without going through the table of contents and other details like I usually do. I recently purchased Sugars' Instant Cash flow book and it made a lot of sense so I rushed online and looked at his other titles and decided to go for Instant Promotions.

After going through it a few times, I found some useful tips and general helpful remarks scattered throughout the book. What the book is not about is how to strategically build well structured promotional plans and how to evaluate their ROI (Return On Investment). The last chapter titled, PART 7 - Creating Powerful Offers, talks about promotion building briefly.

Overall, the reader will benefit good tips related to creating promotional tools such as press releases, brochures, direct mail, etc. A good addition to the business library, but not the only book you should read about promotions. I find books like "SALES PROMOTION ESSENTIALS The 10 Basic Sales Promotion Techniques...and How to Use Them" and "HOW TO SELL MORE STUFF! Promotional Marketing That Really Works" are strategically more useful.

All I needed to know about promoting a business...
It was easy to understand & simple to implement promotional strategies... Steps to guide all the way...
Didn't had to be a creative guru to develop effective promotional material...Thanks to Brad!!!