Product Description

A timeless approach to investing wisely over an investment lifetime

With the current market maelstrom as a background, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return.

Filled with in-depth insights and practical advice, The Investor's Manifesto will help you understand the nuts and bolts of executing a lifetime investment plan, including: how to survive dealing with the investment industry, the practical meaning of market efficiency, how much to save, how to maintain discipline in the face of panics and manias, and what vehicles to use to achieve financial security and freedom.

• Written by bestselling author William J. Bernstein, well known for his insights on how individual investors can manage their personal wealth and retirement funds wisely
• Examines how the financial landscape has radically altered in the past two years, and what investors should do about it
• Contains practical insights that the everyday investor can understand
• Focuses on the concept of Pascal's Wager-identifying and avoiding worst-case scenarios, and planning investment decisions on that basis

With The Investor's Manifesto as your guide, you'll quickly discover the timeless investment approaches that can put you in a better position to prosper over time.

Product Details

• Amazon Sales Rank: #46 in Books
• Published on: 2009-11-02
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 201 pages

Features

• ISBN13: 9780470505144
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Inside Flap

As recently as a generation or two ago, the lack of financial ability wasn't a handicap for the average person. But in today's world—where most of us have been forced to manage our own investment and retirement portfolios—it has become essential to understand the finer points of our financial life.

While the meltdown of 2008–2009 has compounded the complexity of the investment landscape, timeless investment principles can help you navigate even the toughest investment terrain. That's why bestselling author William Bernstein—a grassroots hero to independent investors—has written The Investor's Manifesto.

Approaching the problems of investing and saving from the perspective of someone who has had to figure it out for himself, Bernstein knows firsthand how difficult these endeavors can be—especially for those with little professional experience in this arena. Now, with the current market maelstrom as a backdrop, he skillfully describes what it takes to plan for a lifetime of investing, discussing stocks and bonds as well as the relationship between risk and return. Written in a straightforward and accessible style, The Investor's Manifesto:

• Explores the theoretical basis of investing and designing portfolios, drawn in large part from financial history

• Offers insights on dealing with the emotions and attitudes that routinely cripple investors

• Discusses how to deal with the investment industry when executing strategies designed for anything from saving for retirement to putting a child through college

• Addresses ways in which individual investors can construct diversified portfolios that can blunt potentially damaging market forces

• Covers the concept of Pascal's Wager—which will enable you to identify and avoid worst-case investing scenarios

If there were ever a time to take control of your financial future, it is now. Potentially generous returns are available to the brave, the disciplined, and the liquid. If you follow the advice found here and keep your head while others lose theirs, then you will have a fighting chance of avoiding the financial pitfalls in front of you and profiting over the long-term.

From the Back Cover

Praise for The Investor's Manifesto

"Bill Bernstein's impassioned new book is indeed a manifesto—a call to action for Main Street investors to free themselves from exploitation by Wall Street money moguls; to understand the brute principles that ultimately determine stock market returns; and to establish the sound and simple strategies necessary for investment success. The Investor's Manifesto is a grand-slam home run."
—John C. Bogle, founder of the Vanguard Group, Inc.

"This is the investment book that my kids, step-kids, and sisters will read, remember, and thank me for. Bernstein's way with ideas and words means that for all of them, practical investment is no longer too hard or too dull to master. The ahaaa moment for me was finding out what Bernstein is recommending to his readers now."
—Ed Tower, Professor of Economics, Duke University

"The Investor's Manifesto is packed with wisdom and charmingly written. It belongs on every investor's bookshelf."
—Burton G. Malkiel, author of A Random Walk Down Wall Street

"There is no better writer on investing than William Bernstein. If he has written it, it is a must-read. Whether you are just beginning your journey or already in retirement, this book is an invaluable guide filled with pearls of wisdom."
—Larry Swedroe, Principal and Director of Research, The Buckingham Family of Financial Services, author of Wise Investing Made Simple and The Only Guide You'll Ever Need series

"In The Investor's Manifesto, author William Bernstein, PhD, MD, has condensed his long experience and intellectual wisdom into an easy-to-read and easy-to-understand book that deserves to be on the bookshelf of every serious investor."
—Taylor Larimore, coauthor of The Bogleheads' Guide to Investing and The Bogleheads' Guide to Retirement Planning

"The Investor's Manifesto brilliantly lays out timeless investment strategies in a clear, easy-to-understand manner. Whether an investing novice or an experienced investor, Bill Bernstein helps you recover from the market decline and build a solid financial future. Longtime Bernstein fans find the answer to the question 'What would Bill do?'"
—Laura F. Dogu, coauthor of The Bogleheads' Guide to Retirement Planning

About the Author

William J. Bernstein, PhD, MD, is a bestselling author known as a grassroots hero to independent investors. Formerly a practicing neurologist, Bernstein approaches the problems of saving and investing as someone who had to figure it out for himself—from first principles up. He is the author of The Intelligent Asset Allocator and The Four Pillars of Investing—highly regarded, plain-spoken guides on how to build a diversified portfolio without the help of a financial advisor—the editor of the asset allocation journal Efficient Frontier, and the founder of the popular Web site efficientfrontier.com. He has also written two volumes of economic history, The Birth of Plenty and A Splendid Exchange, and is a coprincipal in Efficient Frontier Advisors.

Customer Reviews

Brief, But Powerful
William Bernstein presents the readers of his latest book with the distilled essence of investment wisdom. He laments that his previous works may not have connected with the broad audience he had hoped to reach, but the events of the past year encouraged him to give it one more try. There is little in the way of mathematics or complex graphs to confuse the unwary. Sounding like a caring uncle dispensing advice with tough love, Dr. Bernstein drives his points home with laser-like precision. You will not find his narrative peppered with wishy-washy words like maybe, possibly, perhaps, or "kinda like." Note how he expresses himself in the following examples:

On the importance of saving: "Save as much as you can, and do not stop saving until you die."

On risk versus return: "[I]n the course of earning those higher returns, your portfolio is going to lose a truckload of money from time to time. If you desire perfect safety, then resign yourself to low returns. It really cannot be any other way."

On glib explanations of market behavior: "The reason that 'guru' is such a popular word is because 'charlatan' is so hard to spell."

On buying low: "[M]ost grizzled veterans will tell you that the best purchases are often made when they feel they are about to throw up."

On bad behavior: "Our emotions define our humanity...but in the world of finance, they are death itself."

On performance chasing: "Alas, small investors incessantly chase returns the same way that dogs chase seagulls up and down the beach."

On overconfidence: "In the investment world, you are not above average. You are likely not even close."

Clearly, Dr. Bernstein does not consider it his mission to massage your ego. His goal is to make you a better investor, and I find his direct, no nonsense approach very effective. Even experienced investors who feel they have already learned the basics can benefit from this book. In the cacophony of news and opinion we face every day, it is necessary to take a step back every once in a while and convince yourself that you are not getting caught up in the moment and doing foolish things.

In a chapter devoted to building a portfolio, we are reminded that our investments must be tailored to our personal circumstances. To illustrate this, Bernstein introduces us to four hypothetical investors named Young Yvonne, Sheltered Sam, Taxable Ted, and in-Between Ida. As he constructs an appropriate portfolio for each of these individuals with distinctly different ages and backgrounds, we can see how fundamental principles are put to work in the real world. I found this chapter to be the most insightful in the book.

Be forewarned. The author advocates a long-term perspective and the use of low cost index funds. This book does not discuss stock picking tips or options strategies. If you are looking to beat the market, you will be disappointed. Indeed, the author will try to ween you away from what he considers harmful behavior. He will remind you that the goal of investing is not to get rich - it is to not die poor. The danger here is that you may give up your dream of making the big stock market score and spending the rest of your days sipping Mai Tai's on a beach somewhere. This is not so bad since the odds are that you would have ended up serving Mai Tai's on a beach somewhere.

Readers of Bernstein's previous books as well as the works of other investment luminaries like John Bogle, Jason Zweig, and Jonathan Clements, will not find anything here that they haven't read before. But the presentation is so concise, direct, and effective that it can't help but reinforce your understanding of those basic investing truths which we too often forget when immersed in bear market events. Of all the investments I have made over the years, I consider the purchase of this book one of my better ones.

Excellent short investment primer
A little background on myself since it affects my review. I have read over 200 books on investing. My conclusion is that investing in a diversified portfolio of low cost index funds is the way to build and maintain wealth. I am a member of the Internet Forum Bogleheads dot Org, whose members are disciples of Jack Bogle's passive investing strategies. William Bernstein occasionally posts on this forum. I am also the author of the book Index Mutual Funds: How to Simplify Your Financial Life and Beat the Pros. I am also a contributing author to the Bogleheads 2nd book on investing titled The Bogleheads Guide to Retirement Planning. I recently met Bill Bernstein at the Boglehead's 8th annual convention in Fort Worth in October 2009. I heard Bernstein answer questions and give a 20 minute lecture on the four lessons he learned from the Crash of 2008.

I have enjoyed Bernstein's previous books, and I really like his Retirement Calculator from Hell story posted on his Efficient Frontier web site. I looked forward to reading the Investor's Manifesto.

Bernstein correctly points out that every few years we experience a Bear Market in stocks, but nobody knows when to predict when the next one will begin. If you examine history from WWII, you will find we have experienced about 13 Bear Markets in 65 years.....or roughly a Bear Market about every 5 years. Bernstein's solution to the dilemma of not knowing when the next Bear Market will begin is to hold a diversified portfolio of low cost index funds, including both stocks and bonds. Bernstein's recommendation is not new with regards to holding a portfolio of both stocks and bonds. Benjamin Graham back in his 1934 book Security Analysis recommended roughly a 50:50 split between stocks and bonds.

At first, I was a little surprised that Bernstein said the field of finance (and investing) is a relatively small one compared to other fields. He said the number of major ideas is small compared to medicine, engineering, or the social sciences. After I thought about it, I realized Bernstein is right. A while back I was doing research for a short story on investing. My research showed very few major ideas and most of them were just within the last 20 years or so. For example, it took until 1994 for William Bengen (engineer turned financial advisor) to study past stock market returns and conclude that retirees should not withdraw more than an inflation adjusted 4% of their initial portfolio during retirement. Up until that point, many people suggested you could withdraw 10% annually, the historic return of the stock market. In 1998, the famous Trinity Study was published with findings similar to Bengen's. Fama and French's 3-factor study identifying small value stocks as giving the highest returns was published in 1992. Monte Carlo analysis of retirement withdrawals did not start until 1997.

In recent years, the financial planning profession has started to recommend SPIA's (single premium immediate annuities) for retirement. There are pros and cons of SPIA's including giving up control of your money to an insurance company for 20 or 30 years. In most states, there is a State Insurance Guaranty Association which is a group of insurance companies which are supposed to pitch in and maintain annuity payments to policy holders if the issuing insurance company goes bankrupt. As the Sub-Prime Crash of 2008 pointed out, many insurance companies (think AIG) participated in the mortgage security shenanigans and almost went bankrupt. Because of the risk of insurance company bankruptcy, Bernstein is recommending avoiding SPIA's. He speculates that maybe the Federal Government will issue SPIA's in the future.

Bernstein correctly points out that the best annuity you can buy....is to wait until age 70 to start drawing Social Security.

Bernstein also correctly points out that very few people can be their own financial advisors. To be your own effective financial advisor, you have the following four traits: 1) interested in investing, 2) math skills, 3) knowledge of history, 4) understand and control your own behavioral finance tendencies.

Bernstein believes the Gordon equation should be used to predict the future returns of stocks. When the book was written, the Gordon equation predicted future stock market returns of 4-8% in inflation adjusted terms.

Bernstein says Markowitz's mean variance optimization is a great teaching tool, but it should never actually be used in the real world of investing.

Bernstein also recommends not investing in the countries with the fastest growing economies. Most studies have found an inverse relationship between economic growth rate and stock market returns.

In regards to asset allocation, Bernstein suggests the starting point of the Rule of 100 (100 minus your age is your suggested stock allocation). Jack Bogle calls this rule "your age in bonds".

Bernstein cites Benjamin Graham's 1934 classic The Intelligent Investor with regards to asset allocation. Graham recommended a 50:50 stock to bond allocation..."We have suggested as a fundamental guiding rule that the investor should never have less than 25% or more than 75% of his funds in common stocks, with a converse inverse range of between 75% and 25% in bonds. There is an implication here that the standard division should be an equal one, or 50-50 between the two major investment mediums."

Bernstein is ok with tilting your portfolio towards small-value per the Fama-French 3-factor study, but correctly points out it might take 20-30 years for small cap value to show its out-performance.

In this book, Bernstein recommends including your Social Security and pension as a bond in your asset allocation. When I recently heard Bernstein speak, he said it was much simpler not to include these two items in your asset allocation. In my experience, there is no harm at figuring your asset allocation both ways (with and without SS and pensions).

Bernstein also generally agrees with the current financial planning industry rule of thumb of not withdrawing more than an inflation adjusted 4% of your retirement portfolio. His modification is...2% SWR is bulletproof, 3% ok, 4% you are taking some risk, and 5% you are destined to eating Alpo.

Bernstein believes in the role of behavioral finance impacting investor's decisions. He includes some reference to behavioral finance issues in this book. Separately, I have heard him recommend reading Jason Zweig's book Your Money and Your Brain. I have read Zweig's book, but would instead recommend Pompian's book Behavioral Finance and Wealth Management.

I found Bernstein's story about Venice in the 1300-1500 period very interesting. Venice forced wealthy people to buy government bonds yielding 5%. A secondary market arose where these bonds traded anywhere from 20% to 90% of face value, depending on the condition of the country. Given the U.S. huge deficits, maybe our Federal Government will institute the same law as Venice did.

All-in-all an easy read which covers the basics of investing very well. This book is shorter than most, so hopefully more people will actually read the book. I think Bernstein accomplished his objective of making a shorter and simpler book that more people will read and understand. I'm going to buy a copy for my son to read.

great investment books are rare- here is one
There are many books on investments. This is one of the great ones in my opinion. It is my favorite since Swenson's Unconventional Success,
and is much better written that that one.

The points are somewhat familiar. Trying to pick stocks or pick managers is useless, so stick to low cost index funds. Allocate assets to
minimize risk based on your own personal risk tolerance. Beware of the whole financial industry, which is designed primarily to extract as much
money as possible from you, thus working directly against your financial interest.

This advice will not appeal to many people. It is the old "get rich slow" advice. I suspect many people are far more interested in titles that
supposedly tell you how to make 1 million dollars a year through day trading. Good luck to them. I don't believe it'll happen, Bernstein does not
believe it'll happen either. He thinks stocks going forward may promise 4 to 8 percent per year over the long long term.

His points are strongly supported through reasoned arguments. There is much discussion of the recent turmoil in the financial markets and the good
advice that people should always understand the risks they are taking.

For people who can understand and follow the advice in this book, it could well change their future, particularly young people with long saving times
ahead of them. There are no sure things in the investment world, all you can do is improve your probability for success and decrease your probability
for loss. In my opinion, the strategies espoused in this book are the most sensible and historically successful at putting the odds in your favor. This
goes on my short list of great and highly recommended investment books.