Product Description

Product Details

• Amazon Sales Rank: #2362 in Books
• Published on: 2008-03-04
• Released on: 2008-03-04
• Number of items: 1
• Binding: Paperback
• 272 pages

From Publishers Weekly
Starred Review. Challenging the prevailing wisdom that the goal of economies should be unlimited growth, McKibben (The End of Nature) argues that the world doesn't have enough natural resources to sustain endless economic expansion. For example, if the Chinese owned cars in the same numbers as Americans, there would be 1.1 billion more vehicles on the road—untenable in a world that is rapidly running out of oil and clean air. Drawing the phrase "deep economy" from the expression "deep ecology," a term environmentalists use to signify new ways of thinking about the environment, he suggests we need to explore new economic ideas. Rather then promoting accelerated cycles of economic expansion—a mindset that has brought the world to the brink of environmental disaster—we should concentrate on creating localized economies: community-scale power systems instead of huge centralized power plants; cohousing communities instead of sprawling suburbs. He gives examples of promising ventures of this type, such as a community-supported farm in Vermont and a community biosphere reserve, or large national park–like area, in Himalayan India, but some of the ideas—local currencies as supplements to national money, for example—seem overly optimistic. Nevertheless, McKibben's proposals for new, less growth-centered ways of thinking about economics are intriguing, and offer hope that change is possible. (Mar. 20)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
In offering straightforward solutions to the looming environmental crisis, Bill McKibben has marched directly into the middle of a heated debate. Critics' personal beliefs and politics shaped their reviews, which described Deep Economy as, alternately, a "masterfully crafted, deeply thoughtful and mind-expanding treatise" (Los Angeles Times) and a "book-length sermon on what is wrong with the way we live" (San Francisco Chronicle). Some reviewers found McKibben's solutions practical and the author refreshingly unpretentious, while others considered his vision utopian and his attitude self-righteous. However, they did agree that McKibben writes compellingly—with warmth, sincerity, and a sharp sense of humor. His resolute hope for the future will resound with readers no matter where their loyalties lie. But will it change any minds?

Copyright © 2004 Phillips & Nelson Media, Inc.

From Booklist
*Starred Review* Beginning with his prescient treatise on global warming, The End of Nature (1990), McKibben has been investigating and elucidating some of the most confounding aspects of our lives. He now brings his signature clarity of thought and handsomely crafted prose to a pivotal, complicated subject, the negative consequences of our growth-oriented economy. McKibben incisively interprets a staggering array of studies that document the symbiotic relationship between fossil fuels and five decades of dizzying economic growth, and the many ways the pursuit of ever-higher corporate profits has led to environmental havoc and neglect of people's most basic needs. At once reportorial, philosophic, and anecdotal, McKibben, intoning the mantra "more is not better," takes measure of diminishing returns. With eroding security, a dysfunctional health system, floundering public schools, higher rates of depression, "wild inequity" in the distribution of wealth, and damage to the biosphere, McKibben believes a new paradigm is needed, that of a "deep economy" born of sustainable and sustaining communities anchored in local resources. Using the farmer's market as a template, he explains the logistics of workable alternatives to the corporate imperative based on ecological capacities and the "economics of neighborliness." With the threat of energy crises and global warming, McKibben's vision of nurturing communities rooted in traditional values and driven by "green" technologies, however utopian, may provide ideas for constructive change. Donna Seaman
Copyright © American Library Association. All rights reserved

Customer Reviews

Changed the way I see the world
I must admit, I wasn't particularly enthused about "Deep Economy" when I picked it up... it was one of several shorter texts required for my senior seminar class as a business major. I'm so glad I stuck with it... because it's had a lasting impression upon me.
I won't give all the details about the book... several reviewers have already done a great job with that.
All I will say is that the issues that McKibben covers in "Deep Economy" are so very relevant, and I find that he has a way of cutting down to the very core of so many of the problems facing our society. I was mostly disaffected when I picked this up, and now I can say I've been transformed into an environmentally and economically responsible localvore. This should be required reading for everyone.

Divorcing "More" from "Better"
Many books have come along in the last several years that try to explain why MORE is not making us HAPPIER. Cliff notes: research indicates that health is most important to our happiness, followed by making at least $10-13,000 per year. Close relationships count, too. Marriage is a plus. Kids....not so much.

As McKibben points out in the opening pages, "More" and "Better" began to be linked in the post-war economy. But not anymore.

McKibben writes, "On the list of important mistakes we've made as a species, this one seems pretty high up. A single-minded focus on increasing wealth has driven the planet's ecoligical systems to the brink of failure, without making us happier. How did we screw up?"

McKibben continues by both charting our screw-ups, and pointing out useful ways that we can live happier and healthier lives. The main tenet of the book is that we must divorce the ideas of "More" from "Better." At a point, "More" means finding a place to store it all.

If you've read The Omnivore's Dilemma by Michael Pollan, Deep Economy's Chapter 2, "The Year of Eating Locally," will feel like a review. On the plus side, McKibben manages to make a conclusion that took Pollan an entire book to suggest: eating locally (1) is better for the environment (doesn't require as much fossil fuel from farm to table); (2) is better for the local economy (keeping the profits close-by); 3) tastes better (tomotoes allowed to ripen on the vine for their whole lives develop all the sugars and nutrients that make tomatoes taste like tomatoes); and (4) feels better to support farmers you can meet and with whom you shake hands.

In subsequent chapters, McKibben bounces among topics ranging from local radio, a shortened workweek, commute times, and consumer culture. To emphasize his points, he calls on others' research and hooks them to his own global insights from experiences in China, Guatemala and other countries.

My favorite thing about McKibben's book is that it is accessible, and therefore a very solid start to helping us re-imagine what we as individuals can stand for...and against in building better lives for ourselves and future generations. McKibben has solidified the hunches that many of us feel - that living more simply and more locally is a key to personal happiness, and good for our communities, too.

More read this please
Great book with great ideas. I hope others read this and it effects some change. I wasn't expecting a state of the radio review but it fits and can affect communities. Highly recommended.