Product Description

An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will help you develop a Web advertising strategy, find Web sites where you can advertise your products, negotiate ad space, and sell space on your own Web sites. Shows you how to track the success of your Web advertising and use that information to plan future advertising campaigns. Once there, learn how to keep them coming back. Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.

Product Details

• Amazon Sales Rank: #1653216 in Books
• Published on: 1997-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 433 pages

Customer Reviews

Needs to be Revised -- Still A Lot of Good Info
This book gives a comprehsensive overview to Web advertising. Very well researched and the author seems to have excellent experiences. However, this is almost Y2000. A major revision is needed.

Nice introduction to Advertising on the web
I've read this book and I can say that is a very nice introduction to the Advertising technics on the web. CPM, banners, stats, demographics, targeting on the web, add networks... it helped me a lot to addapt myself to this new media and all of its posibilities to get to the right audience.

Lots of detail, maybe too much detail?
This book has plenty of useful information for the professional web marketing person. Most of the info is for people that actually have a marketing budget to work with(ie there's lots of info about banner advertising, very little about the cheap/free marketing methods (ie search engines, link exchanges, etc.))

I found this book tough going at times. If you don't have much to spend on marketing your web site then there are better books that would suit you, but if you're really serious then this would be a good book.