Product Description

"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book."

Product Details

• Amazon Sales Rank: #231106 in Books
• Published on: 2003-02-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 144 pages

Dianna Huff, Yankee IABC Newsletter, February 2003
"Full of practical information. . the how-to guide for small business owners who have thought about doing a newsletter"

About the Author
About Michael J. Katz

"E-Newsletters That Work" author Michael J. Katz is Founder of Boston based, Blue Penguin Development, Inc., and is a recognized expert in the creation and management of effective E-Newsletters.

He is the publisher of "Michael Katz's E-Newsletter On E-Newsletters," a free biweekly now in its fourth year, and has developed dozens of E-Newsletters, which today boast a combined circulation of over 400,000 readers.

His consulting practice has been profiled in The Boston Globe, The Boston Herald, Bloomberg TV, Business Week Online and in a special report by Peppers and Rogers on the subject of effective email marketing.

Customer Reviews

Solid Advice - Easily Digested
Michael Katz communicates in a very personal, humble tone, and he encourages businesses to do the same.

This book is filled with advice, but you must be comfortable with picking the pieces that work for you.

By following his advice, I've seen my own e-newsletter readership skyrocket as well as retention. It's a conversation, not a "corporate-speak" marketing message.

Should have been a newsletter
The content of this book could have been reduced to a newsletter! There was so little information provided that the author only put one thought per page, some times only a few lines per page. What a waste! Don't bother to buy this book new, buy it used for about $1.50.

A couple of points ...
First, just to clarify, this is a book for people who own a small business and want to start an e-newsletter (written & edited by themselves) about it; it's not a book for people looking for information on getting into the business of producing e-newsletters.
Second, I found some of the advice ... well, here's an example:
In a chapter titled "What do I do if I can't write?" the author says "The most effective e-newsletters are those that sound as if the company leader is just talking, filled with all the slang, run on sentences and joking around that comes out in person."
That just doesn't sound right. It would have been nice to see an example from a highly successful e-newsletter in this style, but the author doesn't provide any examples to support this assertion(or any of the other dubious-sounding bits of advice in the book).