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Books I've Written
By an Amazon.com customer
Web Metrics: Proven Methods for Measuring Web Site SuccessWeb Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
Buy new: $19.80 / Used from: $5.79
Everything that can be counted and how to make it count
Advanced Email MarketingAdvanced Email Marketing by Jim Sterne
Buy new: $19.95 / Used from: $7.95
Ed is hired by a bycicle company to do email marketing. A story.
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd EditionWorld Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition by Jim Sterne
Buy new: $31.49 / Used from: $2.44
New and improved!
Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd EditionCustomer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition by Jim Sterne
Buy used from: $3.83
I made sure the initials "CRM" were not in the title.
Advertising on The WebAdvertising on The Web by Jim Sterne
Buy used from: $0.40
Maybe this one should have been called, "Driving Traffic."
Email Marketing: Using Email to Reach Your Target Audience and Build Customer RelationshipsEmail Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships by Jim Sterne
Buy new: $27.50 / Used from: $1.76
Why, how, and what not to do.