Product Description

A straight-talking must-read of powerful strategies for every executive headed for the top. Written in the same no-nonsense, hard-hitting manner that McCormack brings to his own fast-paced business and management style, this is mandatory reading for executives on every rung of the corporate ladder.

Product Details

• Amazon Sales Rank: #188815 in Books
• Published on: 1990-10-01
• Released on: 1990-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 320 pages

Customer Reviews

good
This has some good stuff in it. One problem is that this book is limited to McCormack's experience, which is running a talent agency. At the end of the book he promotes simplicity, and that you may need less money than you think to start a business. He says, "To start a service business, all you really need is a phone and a desk." BUT MOST BUSINESSES ARE NOT THAT TYPE BUSINESS. Most businesses require a lot more regarding start-up costs (try starting a car manufacturing business with just a phone and a desk!). So McCormack is rather willfully naive in this area. Also, he totally glosses over in ALL his books, the luck he had starting his business. He says no more than "I started my business with $500 and a hand shake with Arnold Palmer." You have to look up his bio in the Forbes 400 listing to see that he was a CLASS MATE of Arnold Palmer's in college, as well as another golf pro. And after McCormack got his law degree, Palmer and this other golfer went to McCormack--simply because they knew him--to have him look over their contracts. THE THING THAT KICKED OFF MCCORMACK'S BUSINESS FELL IN HIS LAP! And I think he is disengenuous not to mention that. Nonetheless, not everyone would have taken that piece of luck and taken it to the heights McCormack has. And what he has learned and knew instinctively getting where he is are related in this book, and should be helpful to most businessmen/women, and others.

Experience Writes this Book
There is No Doubt that Mark McCormack has extensive experience in Management. He has also dealt with top CEO's in fields not relevent to his (as potential or actual sponsors) so he does have what it takes to write a good book about the practice of management (this is not a book about his profession, but about general management). He does an excellent job in conveying everyday managerial situations and he is a very organized communicator. I found this book easy to read, enlightening and practical. I strongly recommend it to people in all sorts of managerial jobs.

Is It Possible They Still Don't Teach It At Harvard?
Mr. McCormack reminds us of the fundamentals and basic goals of business in order to succeed and prosper. The book is quite clear and informative. It's the kind of book that you want to share with everyone, but on the other hand keep it to yourself because what you learn from this book will make you appear like a genius. This is a book that everyone from students to business managers and owners should read. It's a quick and easy read with long-lasting practical benefits. It is a must read.