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3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing)
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| List Price: | $29.95 |
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Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
Product Details
- Amazon Sales Rank: #104893 in Books
- Published on: 2006-03-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 216 pages
Editorial Reviews
About the Author
Susan Sweeney, C.A., is president of Connex Network, Inc., an international Internet marketing and consulting firm. She is the bestselling author of 101 Internet Businesses You Can Start from Home and The e-Business Formula for Success. She lives in Bedford, Nova Scotia. Andy MacLellan is a partner of VERB Interactive, Inc., an Internet marketing consulting and Web services firm specializing in delivering targeted solutions to travel and tourism industry clients around the globe. Edward Dorey is also a partner of VERB Interactive, Inc., with years of experience conducting competitive research, designing website architectures, and developing targeted Internet marketing strategies.
Customer Reviews
Was a schill for the authors other book and certain companies
This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies's Wares, including the other authors Book. Do not waste your time on it.
This book is good not great
Some of this book is common sense and some of it seems to suggest to find another expert company to do the tough stuff. I thought it was an easy read and I feel like i gained some knowledge.
Great Book
Gives a great overview of different strategies to use that are quick & easy to implement.
