Product Description

Product Details

• Amazon Sales Rank: #8631 in Books
• Published on: 2005-12-01
• Number of items: 1
• Binding: Paperback
• 264 pages

From the Back Cover
Are you passionate about parties? Do you live to cook? Now you can realize your dream of working from home at something you enjoy - a home-based catering business. Author Denise Vivaldo shares her experiences and advice on every aspect of setting up and running a thriving home-based catering business, from estimating your start-up costs and finding clients to outfitting your kitchen and staying profitable. She even offers tips on the latest high-tech help, including CD-ROM recipe books, culinary Web sites, and computer software designed especially for chefs and caterers. Learn all about defining your market niche, selling yourself as a pro, establishing your daily schedule, pricing your services, organizing parties with ease, honing your food presentation skills, avoiding the 10 most common home-based mistakes and much more. (7 x 10', 224 pages, profit-and-loss worksheet, equipment checklist, master party checklist, sample catering contracts, sample menu themes, budget worksheet, business deductions)

About the Author
Denise Vivaldo is an experienced chef de cuisine with extensive experience teaching and consulting in the hospitality industry. She is the founder of Food Fanatics and a resident of Los Angeles, California.

Customer Reviews

bunch of ideas
...this book contains a lot of useful information, precautions and advices. The author gives also titles of books that are required for the caterer.

Gift for a beginning Chef
Bought this as a Christmas gift for a new Chef interested in starting their own catering business. So far they love it and find it very helpful.

Amazing and captivating
I read a lot (and I mean a lot, as I have thousands of books in my library), but this is one of the very few business books I've been truly inspired and uplifted by. When I say "the only book you need to succeed in catering" it's not only a cliche, I believe it's really true! In her writing, the author strikes the fine balance between telling you the 'real deal' and hardships of starting your own business, while managing to keep you motivated and telling you about all the positive that can come out of your efforts as well. It is extremely detailed, honest, passionate, and credible. This has truly been a fantastic help to me while I'm planning to launch my own catering business next year. Brava!!!