Product Description

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Product Details

• Amazon Sales Rank: #708 in Books
• Published on: 2004-09-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Step Inside Design, Dec. 2004
"dense enough to cover all vital type subjects...condensed enough for easy referencing."

Florida Inside Out, April 2005
"If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here."

Print, April 2005
"...written with warmth and clarity...destined to become an essential part of many typographers' and designers' librairies."

Customer Reviews

Fun and interesting
A fun book to read to learn about how types we're created (author and history).
Really like it.
I guess only people in the graphic design world will like this book.

entertaining
A nice book for bathroom reading, but hardly a desk reference or textbook caliber tome. Look for "Design form and Communication" by Rob Carter for a more thorough source on all things type related. Pick this one up for 10 min refresher reading while you're..killing time.

A solid book for type - with a twinge of humor
I like this book a great deal. The next time I have a chance to use this in a class (to teach) I will. There are lots of good examples, the language is clear, and it's not too ethereal or esoteric. I think it's a great introduction to typography and laid out very well.