Product Details

• Amazon Sales Rank: #97829 in Books
• Published on: 2000-05-01
• Original language: English
• Number of items: 1
• Binding: Turtleback
• 312 pages

Customer Reviews

Informative Book
This book is a great cause it helps to inspire thoughts for designs in a creative way. Ideas that you may not think of to add to a design will help open your eyes. The typographic treatments help broaden your mind by seeing how to create attractive type so your not using the same old style of typographic.

Your graphic design career SAVED! By durable, genious little IdeaFactory


You may be a design superstar, but you need this. If not now, you will eventually and it will be at 2am in the morning and 4 Red Bulls shy of an 8am deadline when you realize you should have had it, while all the local bookstores are closed and the one person awake that you know owns it lives one hour away, but your car is out of gas due to the money you're not making from the ideas you're not creating from the Idea Index you don't own and anyone else you think may own it is sleeping or competing for the same work and laughing at your naivety because they know they are going to win the job and raise their arms in ecstatic passion, kissing the boss's butt and laughing with an evil smiling scowl in a moment of unfair glory you are not a part of. Invest in saving your tail from that moment.

The greatest designers and artists will tell you they don't always just "make it appear", but go to other sources for inspiration. Even if you don't think you need it, you need it just to give you a fresh perspective at times.

I can't tell you the number of times this little idea factory will save your tail during a mind block! It has saved me many times and probably has resulted in thousands of dollars worth of design work won due to the ideas generated from it during a blank out. Just that alone should be enough to convince you to get it.

This durable, vinyl covered gemlette is geared toward graphic design folks and is divided into two sections:

1. Graphic Effects:
2. Typographic Treatments

What I really like about the Idea Index is that amongst its 300+ ideas, you will find multiple versions of each individual idea per page, not just one little instance. Also, the ideas use varying techniques, not just what the author may be predisposed to. The ideas are indeed simple in many cases and that is enough to spark that one little idea that will build and build, compounding the ideas until you have just thrown your hands over your head in ecstatic excitement over the design award you just won, after making all that money from that job you wrested from the hands of the other guy 4 Red Bulls shy of an 8am meeting at 2am who doesn't own this book. Uhh . . .

Save yourself the drama. Just get it, my brain hurts . . . from all the ideas this book creates.

Great pocket guide.
This is a great little source of ideas to keep in your back pocket. It is good to flip through when you need to work past a creative blcok.