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Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
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| List Price: | $18.00 |
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Product Description
Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.
Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:
-Get lean: Amp up your energy and resource efficiency to survive tough times
-Get smart: Use environmental data about products and supply chains for competitive advantage
-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"
-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges
Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.
Product Details
- Amazon Sales Rank: #101011 in Books
- Published on: 2009-08-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 200 pages
Features
- ISBN13: 9781422166543
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Editorial Reviews
Review
About the Author
Andrew Winston advises many of the world's largest companies on how to profit from environmental thinking. A globally recognized expert on green business, he is coauthor of the bestseller Green to Gold. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions at Time Warner and MTV.
Customer Reviews
Read this book. And buy a copy for your CEO
Andrew Winston's new book, Green Recovery, comes in a small, green package, but it packs a big, relevant punch. It is a must read for CEOs who still think going green will cost too much and for mid-level and senior managers responsible for identifying strategic sustainability initiatives to focus on.
Like his public speaking style, Winston's writing voice is personable, authentic and engaging. Building on his previous book Green to Gold and his sustainability consulting experience, he presents a clear, green recovery framework that outlines four key paths to a leaner, greener world:
* Get lean: Invest in energy efficiency, waste reduction and other quick-return strategies, and use the cost savings to fund innovation.
* Get smart: Gather data on your environmental footprint throughout the value chain, and use the data to identify priorities, encourage creativity and support employee engagement.
* Get creative: Encourage staff to ask heretical questions and implement strategies to nurture innovation.
* Get engaged: Galvanize your staff by making a real commitment to sustainability, and encourage alignment with core business goals by linking performance to key metrics.
Winston advises that companies that follow this framework will, "...survive today's travails, thrive as things get better and emerge from the downturn on top."
Top reasons to read Green Recovery
1. Business case for going green: Winston does a great job making the business case for why going green is a vital business strategy, with specific examples that address six business drivers. You might want to get a copy for your CEO, or other senior staff, if they are not fully on board yet.
2. Practical ideas: This small book is chocked full of practical ideas and strategies that can both save money and strengthen your business, with case studies from large corporations, such as DuPont, Procter & Gamble, Toyota, Wal-Mart and Disney. Yet, the framework will apply to smaller companies as well.
3. Holistic approach: If you integrate all four approaches, you will be addressing sustainability from an authentic and holistic perspective. Yes, switching light bulbs will save you money, but if you stop there, you are not maximizing the business value sustainability can offer.
Sometimes a relatively new book feels out of date by the time I read it. With Green Recovery, I had the opposite reaction. It almost seems as if the green wave he describes has grown even stronger since the book was written.
In the conclusion, Winston does a great job of weaving together how the four key components of the framework interact with each other.
So, push the boundaries, ask heretical questions and create a culture of creativity where everyone is fully engaged. "In the process, you'll redefine your business and help build a leaner, greener world," concludes Winston. Let's hope he is right!
And if you read this book and decide you need assistance implementing these concepts, give Green Impact a call![...]
Great Read for TIPs - To Improve Processes
Andrew Winston does a marvelous job at taking a complex topic and making it simple with pithy examples and a systematic flow of material. The work can easily be pegged as a CFO's handbook to chart the whitewaters of an organization's transition from controlling costs to managing costs (not just for sustainability purposes but for all strategic projects and operational tactical processes). Winston advocates the budgeting-to-a-plan method that allows the organization's vision to dictate its strategic approach (versus the all-too-common and failed planning-to-a-budget approach in which allotted budgets dictate organizational strategy). The 10 tips for process improvements (running lean while still growing the business, etc.) will remain priceless, timeless tactics that can be achieved with little-to-no cost. Winston provides extraordinary wisdom in how to transform an organizational culture into one that produces innovative thinkers who produce profound results. The most important lesson contained in the book is how to engage the workforce to make an organization distinct, effective, and influential.
Get Green (Recovery) NOW...Not Later...
Green Recovery is a quick, thought provoking fairly simple read. Applicable for anyone in an organization, from "Champions" on any level to the C-Suite.
The message is simple; GET GREEN NOW while much of the business world is in survival mode. Your business will WIN NOW in the short term, and while you are getting green now, you will also create long term shareholder value and competitive advantage.
Andrew Winston makes the business case for going green NOW ....not later. He outlines a simple strategic framework that is applicable for any size business be it small or of mega mammoth proportions. His framework of Get Lean, Get Smart, Get Creative and Get Engaged along with the business successes outlined in the book, allow for any reader to gain insights into how to spur innovation and identify quick wins in several areas, including energy and waste. These quick wins, in many cases can immediately impact your bottom line with a nice shade of green.
Where will your business be when oil prices rebound after this crunch is over? Having survived the economic crisis, will your company be in a position to survive an energy crisis, the likes of which we have never seen? Andrew gives you the framework to follow to green your business now, and avoid that pitfall.
Those companies that green up now will survive the long term non-renewable energy crunch that is surely headed our way. That is reason enough to read Green Recovery, Get Lean, Get Smart and YOU WILL... Emerge from the Downturn on Top!!!!
Coral Rose
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