Product Description

YOUR ROAD MAP to BUSINESS SUCCESS

From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.

Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.

HERE'S MORE OF WHAT YOU'LL FIND INSIDE:

HOW TO get business ideas and pinpoint your target market

SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques

HOW TO harness the power of the internet to simplify startup and increase your chances of business success

CREATIVE WAYS to finance startup and growth

HOW TO take advantage of the latest technology to set up an efficient business on a budget

PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks

Product Details

• Amazon Sales Rank: #22344 in Books
• Published on: 2007-03-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 700 pages

Features

• ISBN13: 9781599180816
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need."

That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")

Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.

Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. -- Geneevieve Buck, Chicago Tribune

From the Back Cover
Everything you need to start a successful business... except the money. (But we'll show you how to get that too!)

Whether you're just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.

It walks you through every aspect of the start-up process - from evaluating your business ideas to laying the groundwork to day-to-day operations.

Written in a friendly, down-to-earth style, Start Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business . Inside you'll find:

Easy-to-navigate format loaded with work sheets, tip boxes, features, charts, graphs and illustrations.

Practical, proven, hands-on techniques so you can get started right away.

Expert guidance from the nation's leading small-business authority, backed by over 20 years of business experience.

We say this is the "the only start-up book you'll ever need" and we're not kidding. Business ownership is the new American dream-- everyone wants to start their own business, but most folks simply don't know how. That's where we come in -- we tell you how to do it.

No matter what stage of the new business development process you're in, this book can help you. Start Your Own Business is designed to help you navigate your own path to business ownership. We're here to instruct and inspire, to tell you the things you don't know and remind you of the things you do.

About the Author
Rieva Lesonsky, a nationally recognized expert on small business, provides guidance, inspiration, and advice to millions of entrepreneurs each month as senior vice president/editorial director of Entrepreneur magazine.

Customer Reviews

This book is a complete guide for budding entrepreneurs.
Stop the presses - This is the most comprehensive book I have seen for anyone who wants to start a business. I have seen a lot of books on starting a business and this the best one. After spending at least $125 on books, I wish I bought this one first and saved over $80. If you are afraid you might forget something, this book doesn¹t. All aspects of a business is covered. And what it does not completely explain, it gives you information as to where you can get it. Start Your Own Business is perfect for those who want to start a selling product or a retail store. It might be a little overkill for a service business, BUT the amount of resource information makes up for this. This is what Entrepreneur Magazine does for a living and it is well worth it. Buy this before you start!

Helpful book
While I don't agree with the author in that this is the only book I'll ever need, it is one of the book that I can't do without. This book was extremely useful when I was starting my own business; it really guided me in the right direction. Without this book and Guerilla PR Wired by Michael Levine, I would probably be only dreaming of my own business instead of actually owning one.

The best primer on running a business I've seen
This is a very comprehensive (and big!) book. It covers all the basic steps you need to know about starting and running a business, from business forms to accounting to buying insurance to employee issues to purchasing. No one subject is covered in great depth, of course, but reading the book gives you a VERY GOOD IDEA of what kind of work you're getting yourself into when you run a new, small business.

Not every chapter will be worthwhile (I pretty much skipped the chapter on how to select office equipment) but most chapters are worth a quick look, and many were worth in depth review. Of all the "basic overview" type books about starting and running a small business that I've plunked down money for, this one is the best, HANDS DOWN!