Product Description

Slow Food is poised to revolutionize the way Americans shop for groceries, prepare and consume their meals, and think about food. The book not only recalls the origins, first steps, and international expansion of the movement from the perspective of its founder, it is also a powerful expression of the organization's goal of engendering social reform through the transformation of our attitudes about food and eating. As Newsweek described it, the Slow Food movement has now become the basis for an alternative to the American rat race, the inspiration for "a kinder and gentler capitalism."

Product Details

• Amazon Sales Rank: #449642 in Books
• Published on: 2004-09-30
• Released on: 2004-09-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Features

• ISBN13: 9780231128452
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Slow Food, a group of 75,000 members that supports recognition of traditional foods and eating patterns (e.g., the family meal), is an important player in today's battle for the palates and stomachs of the world. As "The Official Slow Food Manifesto" states, "Slow Food is an idea that needs plenty of qualified supporters," but to find them, it's going to need more friendly material than this didactic screed. Italian journalist Petrini founded the group in 1989, changing the name of a previous organization from Arcigola to Arcigola Slow Food in response to the opening of a McDonald's in Rome's Piazza di Spagna, a development described in excruciating detail. Petrini's condescending tone ("When you see the word `flavorings' on the package, don't imagine that it always refers to natural substances") isn't helped by a clumsy translation that adheres to Italian syntax. It's a shame, because the elitist tone and convoluted language obscure Petrini's informed opinions on genetically modified organisms and nutritional education in the schools (he references mainly Italian public schools). Petrini's case against McDonald's is perhaps his strongest card, but it's geared mainly to an Italian, or at least European, audience (it's doubtful that many American parents comfort themselves with the thought that "when they're old enough the kids will develop a taste for Barolo") and more thorough and better written arguments have already been made, most notably in Eric Schlosser's Fast Food Nation.
Copyright 2003 Reed Business Information, Inc.

Review

"Neither a cookbook nor a foodie memoir, Slow Food is nevertheless an important work.... Petrini's work is both a philosophical treatise and a history of the movement all in one slim volume, yet it suffices." -- Library Journal (starred review)

"I always felt like Groucho Marx, who said he would never join a club that'd have him as a member, but Slow Food is far more spiritual, nay, religious, than any club (or religion, for that matter) I have been asked to join. Count me in. Carlo Petrini's Slow Food out-Prousts Proust, out-LaRousses LaRousse and out-Artusis Artusi and makes sense for the dreamers and doers of our times." -- Mario Batali

"Everyone who enjoys quality time with fine wines and food should enjoy this book." -- Robert Mondavi

"If eating is such an intimate, internal process, shouldn't we take the utmost care in selecting everything we consume? Petrini makes persuasive arguments for doing just that." -- Maria C. Hunt, San Diego Tribune

"Petrini writes with a seasoned eye for telling detail, and a willingness to provide shocking sweets for his presumed anti-globalization readership...At 155 pages, Slow Food may tempt you to race through it, eager to get to the appendices with mouthwatering examples of products to die for...and descriptions of exotic delicacies from around the world. The 'Slow Read' movement advises you to take your time." -- Carlin Romano, Philadelphia Inquirer

"Petrini tells the story of the movement's origins and successes in Slow Food: The Case for Taste... The book also outlines the philosophy behind good eating." -- Bell'Italia Magazine

""Petrini--an Italian whose charming prose ripples with gustatory rapture and thrasonical outbursts--pleads with us to slow down"" -- Mark Winne, In These Times

Review

"An intelligent and impassioned plea to restore some sense, some balance, and some wisdom to our dealings not only with the issues of what we eat, but also how we choose to live our lives in these very fast times." -- Michael Romano, chef and owner, Union Square Cafe

Customer Reviews

Sane alternatives to the Fast Life
It's rare to find a book that's informative, convivial, and inspiring. Carlo Petrini's Slow Food: The Case for Taste is such a book. True to his Italian character and culture, he describes the Slow Food movement with style and exuberance. He would make a convert of me if I had not already embraced his philosophy for the "good life". I share his passion for excellence in food and wine and the responsibilities that are attached to this pleasure. Petrini would make an excellent dinner guest, bringing gusto and reverence for the meal served and adding intelligent, sometimes jovial chatter throughout each course.

Back in the 70s, E.F. Schumacher wrote Small is Beautiful, creating a movement that eventually became a cliche. In smallness we find our human scale and through smallness it is possible to express our uniqueness. The Slow Food movement has taken this concept and added a few additional ingredients which make life pleasurable. I think Petrini's book can have as strong of an impact on the new millennium as Schumacher's book had in the 70s.

Much credit should be given to the translators for maintaining the integrity of Petrini's literary style.

Slow down, you're movin' too fast

Though the Slow Food is making appropriately Slow headway into U.S. consciousness, it has been an important and well-known influence on Italian culinary values for years. Slow Food: The Case for Taste is a good way to figure out what all the attention is about.

For anyone who doesn't know, Slow Food is the antithesis of "fast food," as it is represented by drive through burger restaurants, coffee in a to-go cup, and ready-to-eat microwave dinners. The 17-year-old organization was born from opposition to the opening of a McDonald's restaurant in Rome's iconic Piazza di Spagna (the effort was unsuccessful: that particular location is still open and it serves more than 8,000 hamburgers a day). From that beginning, it evolved to promote eateries that use fresh ingredients and preserve historical cuisines, to fund educational programs, and to encourage the movement's members to stop and smell the roses (and then to have a nice plate of pasta and glass of wine afterwards).

I'm a fan of many aspects of the Slow Food movement: I don't think there's a better guide to Italian restaurants than the Osterie d'Italia guide (available only in Italian). And the organization's educational programs have certainly heightened the awareness of good food and wine in Italy, something I have clearly benefited from. Overall, the emphasis on good, well-made, and unpretentious food and wine is something almost everyone can enjoy.

My main criticism of the Slow Food movement is that it seems to look at things too simply, divorcing the desire to eat and drink in a certain way and experience life under a certain set of rules from reality, often advocating actions -- such as the lengths someone should go to get the right garlic, or to eat in a proper restaurant, or decide how to vote on political issues -- that make less sense when taken in context. This all-or-nothing approach ends up sounding naive, and probably only undermines the validity of the organization's values. The weakness (apparent in this slim volume) means the book gets docked one star.

The other star is removed for sloppy translation and editing. Phrases are in some cases so badly translated that they can sound stilted and are sometimes difficult to understand. More importantly, editors appear to have simply translated a book written for an Italian audience without understanding that the values and context -- that word again: can anyone at Slow Food understand that different contexts require different reactions? -- are very different in the U.S., where this book has been marketed. There are several examples of this weakness, but the best comes from a passage talking about an appreciation for wine, where the book reads: "when they are old enough, the kids will develop a taste for Barolo" -- not in most families, given underage drinking laws and the fact that in the U.S. Barolo starts at $50-60 a bottle!

I have not read the Italian edition of this book, but I'm going to seek it out. My best guess is that this edition was rushed to press in order to capitalize on the notoriety of the Slow Food movement in the U.S. a few years ago, and so certain corners were cut and certain liberties were taken. If a second edition is in the works, I'll make a suggestion I wouldn't have guessed I'd have to make in connection with this movement: slow down! There's no hurry. It's better to get it right later than it is to do a sloppy job sooner.

Let Slow Food Free You From the Matrix of
"May suitable doses of of guaranteed sensual pleasure and slow, long-lasting enjoyment preserve us from the contagion of the multitude who mistake frenzy for efficiency." -Slow Food "Manifesto"

Far from what one of the "professional" reviewers here at Amazon called "didactic" (although I think he meant to say "pedantic"), Carlo Petrini sets out in brief (110 pages), a concise explanation of the need for Slow Food. While one may indeed need to be literate to understand what he has to say, it is nonetheless an approachable, comprehensible explanation of a maligned and misunderstood movement. Slow Food is NOT just a bunch of yuppie foodies stuffing their craws with foie gras. Recognizing that the enjoyment of wholesome food is essential to the pursuit of hapiness, Slow Food is an educational organization dedicated to stewardship of the land and ecologically sound food production; to the revival of the kitchen and the table as centers of pleasure, culture and community; to the invigoration and proliferation of regional, seasonal culinary traditions; and to living a slower and more harmonious rhythm of life.

How can you argue with that? We will take an enourmous leap forward when we as a country and a culture put as much thought and effort into our food as we do into our entertainment. Read the book and stop being enslaved by the industrial standardization of tastes.