Product Details
Climate Change: What's Your Business Strategy? (Memo to the CEO)

Climate Change: What's Your Business Strategy? (Memo to the CEO)
By Andrew J. Hoffman, John G. Woody

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Product Description

Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?

In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy:

  • Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services.
  • Reduce your carbon footprint in ways that create new strategic advantages.
  • Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company.


  • Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore.

    From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.


    Product Details

    • Amazon Sales Rank: #331452 in Books
    • Published on: 2008-04-15
    • Original language: English
    • Number of items: 1
    • Binding: Hardcover
    • 138 pages

    Features

    • ISBN13: 9781422121054
    • Condition: NEW
    • Notes: Brand New from Publisher. No Remainder Mark.

    Editorial Reviews

    Review
    ...an excellent read...tailored for time-starved executives...tackles climate change as the business issue that it has fast become. --Green Business, May 2008

    Chief executives can no longer brush off concerns about climate change but need to start figuring out how global warming -- and regulations intended to curtail it -- will affect their businesses. --Reuters, April 24, 2008

    Andrew Hoffman and John Woody's new business book...tells corporations and businesses to get out from under the desk. It's time to start counting carbon. --CBCnews.ca, May 21, 2008

    Andrew Hoffman and John Woody's new business book...tells corporations and businesses to get out from under the desk. It's time to start counting carbon. --CBCnews.ca, May 21, 2008

    Chief executives can no longer brush off concerns about climate change but need to start figuring out how global warming -- and regulations intended to curtail it -- will affect their businesses. --Reuters, April 24, 2008

    About the Author
    Andrew J. Hoffman holds multiple appointments at the University of Michigan, including Associate Director of the Erb Institute for Global Sustainable Enterprise. John G. Woody is Deal Associate at MMA Renewable Ventures, a renewable-energy firm in San Francisco, California.


    Customer Reviews

    Business-savvy alert on climate change5
    Don't waste time debating the science of global warming argue Andrew J. Hoffman and John G. Woody in this slim volume, part of the Memo to the CEO series. Instead, think about how climate change can harm your company or give you a business edge. The authors build a compelling case that addressing climate change is the right thing to do - from a fiduciary perspective. They look at the impact of global warming and describe concrete actions corporate leaders should consider. Their guide covers the regulatory and scientific basics of climate change and offers real-world examples of companies responding to this threat. Hoffman and Woody talk directly to executives and managers about this daunting challenge.