Product Description

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

Product Details

• Amazon Sales Rank: #64907 in Books
• Published on: 2008-02-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

Review
“If you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem.”
—Laurie David, founder of StopGlobalWarming.org and a producer of An Inconvenient Truth

“When the subject is the environment, Diane MacEachern has long been ahead of the times.”
—The Christian Science Monitor

“The most important book your book club will read this year… Big Green Purse is a ‘must read, save, refer to’ book that will get us through the next critical decision making years.”
-Mary Hunt, inwomenwetrust.typepad.com

“A very good all-encompassing book about our environment and how individuals can make a difference…The perfect gift for someone who needs a friendly book on how to be more green.”
-Thegoodhuman.com

“Big Green Purse is a highly informative, well researched and important green living book for women…it’s the kind of reference book every green mom should have on her bookshelf.”
-Enviromom.com

“This book helps us realize the power we have to make a difference through our purchases…Who better to show us all the best and easiest ways to green our lives than Diane MacEachern?”
--www.natural-living-for-women.com

“One of the most informative and life changing books…instead of just telling us the three R’s (Reduce, Reuse, Recyle) Diane actually tells us how we can do it.”
-Lifegoggles.com

“If money talks, Diane MacEachern is using hers to say “Save the Planet.” …MacEachern has shopped green for 20 years and has lots of tips for what’s worked for her and what hasn’t…In Big Green Purse, MacEachern encourages readers to take the power of the purse to an even higher level.”
-Body + Soul

"Best-selling environment writer Diane MacEachern shows women -- who spend 85 cents of every dollar in the marketplace -- how to start wielding their purchasing power for the good of the planet, and buying green as if their lives depended on it.”
- Plenty magazine

“A fat compendium of tips on how to buy everything from furniture to cosmetics that is more environmentally-friendly, without getting bamboozled by greenwashing."
-Salon.com

“A call-to-action with a simple message: women, use the power of your purse to solve the environmental crisis, while protecting yourselves and families.”
-Alphamom.com

“Get your copy today!...MacEachern doesn't mince her words and she isn't soft- pedaling this issue. She's a warrior princess, a fighter, a Queen, and she is not taking prisoners. She's out to help save the environment - but she can't do it alone. We're her army. Buy her book...get her widget, and join the fight."
-Yvonne DeVita, (www.lipsticking.com)

“Big Green Purse is an everyday consumer's resource - almost like a phone book's worth of information. It is a well -organized and easy to read guide that offers do- able suggestions for buying everything from beauty products to cars, cleaning products and food.”
-Andrea Learned, Learned on Women

"Big Green Purse is not just a list of things you should buy or avoid, rather MacEachern explains in detail the current marketplace, the issues and what the impact of buying these green purchase will make on the environment."
-Melissa, Greeniac_World.blogspot.com

“The book is a great resource for anyone not just women who are interesting in learning how to make better environmental decisions with their purchases.”
-Sustainableisgood.com

“We forget too much how much power we hold in our hands as consumers and how much good we can do with it. This book is a perfect guide for using this power in a green and wise way.”
-Ecolibris.com

About the Author
Diane MacEachern is a bestselling environmental writer, sought-after public speaker, and founder of www.biggreenpurse.com. She has advised the U.S. Environmental Protection Agency, World Bank, World Wildlife Fund, and many other agencies and nonprofit organizations focused on protecting the planet. The author of the bestselling Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth, she lives in the Washington, D.C., suburbs in the energy-efficient home that she helped design and build more than twenty years ago.

Customer Reviews

Good Upgrade
Very informative but will be somewhat dated as the green market develops. A good starter on where to go to start your green journey.

FearlessSpectators.com Reports
Big Green Purse is a clarion call to consumers to exert the "power of the purse" and send the only message the marketplace appears to understand: consumers are getting smarter and better informed, and want to spend their money on products that can help sustain, rather than destroy, the planet.

So what if corporate mentality can't conceive of "green" being anything other than the color of money? If enough consumers - most of whom, let's face it, are women - send the marketplace the message that we will no longer purchase unsafe and polluting products in wasteful packaging, the marketplace will respond.

Diane's book is a wealth of information on products we all use every day, and lots of that information is quite alarming. Did you know, for example, that 89% of the 10,500 chemical ingredients that go into lipstick, nail polish, hair coloring, soap, and other personal-care products have never been safety-tested by the FDA? Nor is it known what the cumulative exposure of chemicals linked to serious health concerns can be, yet we bathe with, slather on our bodies, and make-up our faces every day with countless personal-care products. Who exactly does the FDA exist to protect anyway: people or industries?

The beauty of the book is that is not just a litany of frightening statistics - far from it. It is also brimming with advice and resources on where to purchase greener and safer cosmetics, cars, food, household cleansers, clothing, garden products, electronics, furniture, kids' stuff, and more. Enough information, in short, to empower us to change the way we live.

The marketplace will always sell what brings it the most "green," but if we demand less polluting and safer products, well, we the people will have taken responsibility for doing something ourselves to create a "cleaner, greener world." Hey, it's not like we can wait for Congress to take action ...

Best green book I've read - and I've read a LOT!
As the book Big Green Purse by Diane MacEachern is primarily aimed at women, I asked my wife to read it first. She gave me a sigh, rolled her eyes and said she would skim it, but it ended up being so interesting she read it cover to cover. Here's a direct quote (honest!):

"This is one of the most informative and life changing books I've ever read. It beats those 'self-help' books hands down as this actually contains practical information that you can use and apply for the rest of your life."

Women spend eight-five cents of every dollar in the US marketplace. Big Green Purse is about harnessing that spending power to improve the environment, influence manufacturers and to help you and your family to live a simpler, cleaner and healthier life.

Although my wife recommends reading the whole book, for those that are short on time it's broken into digestable chunks, such as cars, produce, cosmetics, kids and babies, and so on. Even if you don't read the whole chapter there is a wrap up section at the end which summarizes the main points.

She found it extremely interesting as it gave lots of excellent facts and statistics but doesn't lay on a guilt-trip. However you might feel unwell after reading about all the crap we're putting into our bodies... It makes you want to change your lifestyle for the better and shows easy ways to do this without spending any more money.

There are lots of practical tips and suggestions for which products to buy and avoid. These tips are actually useful rather than generic "buy natural" advice you often get. The book has seven Big Green Purse shopping principles:

Buy less
Read the label
Support sustainable standards
Look for third party verification
Choose fewer ingredients
Pick less packaging
Buy local

Instead of just telling us the three R's (Reduce, Reuse, Recyle) Diane actually tells us how we can do it. She expands on information that most of us know at least a little bit about, and my wife picked up a few new facts as well:

Clean, don't sterilize. Avoid anti-bacterial products such as soaps and personal care products as they do more harm than good
Avoid fragrances, phthalates, parabens and triclosan in cosmetics and personal care products
Buy sustainable seafood with the MSC label and select small fish like trout over the larger predators like tuna and seabass
Only certain types of plastics can be recycled - if you have to buy items in plastic, buy ones that can easily be recycled
Plant an eco-lawn as a great alternative to a traditional lawn.
If you plant three trees on the west side of your home you can trim your air-conditioning bill by up to 30% due to the shade they create.

In summary it's a great reference book to have on hand when you go shopping for certain products and although it's geared to women, it has many ideas that men and women would equally find interesting. Finally, my wife says "buy this book and lend to all your friends!"