Product Description

Specially formulated for high-efficiency and standard machines, our new Free & Clear 2X-formula Laundry Liquid features the same powerful performance of our Natural Laundry Detergents, but in a concentrated form. You use less detergent and we use less water (by not having to dilute detergent) and less plastic in our packaging.

Product Details

• Amazon Sales Rank: #33363 in Health and Beauty
• Brand: Seventh Generation
• Released on: 2007-08-17
• Number of items: 6
• Dimensions: 3.83 pounds

Features

• Environmentally-friendly laundry detergent is tough on grease and easy on the environment
• Concentrated formula uses less packaging, less water, and less fuel
• Formulated to work in high-efficiency and standard machines
• Works in all water temperatures
• Free of fragrances and dyes

Amazon.com Product Description

Seventh Generation 2X Laundry Concentrate is tough on dirt but gentle on your clothes and the environment. This non-toxic, biodegradable, and phosphate-free laundry concentrate is specially formulated for high-efficiency and standard machines and is completely free of all irritating and potentially harmful scents.

Completely Natural Cleaning Power for Your Clothes
Seventh Generation 2X Laundry Concentrate is tough on dirt and stains, while being completely free of phosphates, optical brighteners, bleach and other ingredients that are harmful for your and your environment. This concentrate is made from a low-foaming blend of naturally derived cleaning agents (coconut-derived surfactants, glycerin), natural water softeners, alkalinity builders, and anti-redeposition agents (sodium citrate, borax), non-animal-derived enzymes to remove protein and starch stains and protect fabrics, plant-derived anti-foaming agents (glycerol monooleate, oleic acid), and cleaning enhancers (calcium chloride).

Non-toxic, hypo-allergenic, biodegradable, and Kosher-certified, Seventh Generation 2X Laundry Concentrate is completely phosphate- and dye-free, is safe for septic and greywater systems, and has never been tested on animals.

What's Wrong with Phosphates and Optical Brighteners
Phosphates are natural minerals that, when used in detergents, can reduce water hardness, which allows the detergent's soap to clean more effectively, and prevent dirt from being redeposited back onto the items being cleaned. However, once the phosphates are released back into the environment via household wastewater, the results can be disastrous to the environment.

Phosphates encourage algae growth, which directly leads to a decrease in the oxygen supply in water ways--a situation that can ultimately leads to the deaths of living organisms, and eventually the entire waterway.

Similarly, optical brighteners have long been used to clean our laundry. They help mask any yellowing that may be present in the treated material and makes the material seem brighter and whiter than it would otherwise naturally appear to the eye by creating an enhanced "whiter-than-white" surface that doesn't get clothes any cleaner but simply makes them look that way.

Many of the chemicals in optical brighteners, however, are toxic to fish and other aquatic life, are slow to degrade, and can cause mutations in bacteria. And in terms of human health, exposure to optical brighteners, which remain on laundry by design, can cause eye irritations and skin reactions in sensitive individuals.

Why Clean Naturally?
Unlike many conventional laundry concentrates detergents, the Seventh Generation 2X Laundry Concentrate does not create unpleasant fumes, will not leave harmful residues, and is safer for the environment. Plant-derived cleaners are made from renewable resources rather than from petroleum. Studies show that making household cleaners from plant-derived materials uses less energy than making the same cleaners from petroleum. Using less energy helps reduce emissions of greenhouse gases.

If every household in the U.S. replaced just one bottle of 50-ounce 2X petroleum-based liquid laundry detergent with the Seventh Generation 2X Laundry Concentrate, we could save 233,000 barrels of oil, enough to heat and cool 13,400 U.S. homes for a year! Additionally, thousands of tons of phosphates and other harmful chemicals will be removed from our ecosystem.

Also, concentrated laundry detergents come with great environmental benefits. Each bottle of 2X concentrated detergent is half the size of a bottle of regular laundry detergent and washes the same number of loads. In addition to requiring less fuel to ship the detergent to you, the entire manufacturing process is more efficient--using less water, less packaging, and less fuel.

Free & Clear of Fragrances--Because You Want it That Way
Our sense of smell is powerful and evocative. Experiencing a scent unfold can transform our mood, transport us to distant places, or connect us through a shared experience. But many people are sensitive to fragrances or dyes, or prefer unscented products. This Free & Clear Laundry Concentrate is made entirely without fragrances.

Many conventional products call their products "free," but in fact mask the smell of their surfactants (detergents) with added fragrances. Seventh Generation products are truly free and clear of added fragrances, and have been confirmed to be hypo-allergenic through independent testing.

About Seventh Generation
Seventh Generation offers a complete line of natural household products designed to work as well as their traditional counterparts, but use renewable, non-toxic, phosphate-free, and biodegradable ingredients as often as possible, and are never tested on animals. Seventh Generation products are healthy and safe for the air, the surfaces, the pets, and the people in your home--and for the environment outside of it. Every time you use Seventh Generation products you make a difference by saving natural resources, keeping toxic chemicals out of the environment, and making the world a safer place for this and the next seven generations.

Customer Reviews

Good detergent - bottle size is too small
The detergent has worked well for us so far.

That said, I'm not extremely picky. We typically wear casual clothes and aren't inspecting every load to determine if a stain came out, or if a color faded.

My only complaint with this, and actually most Seventh Generation products, is that the bottle size is too small. In the end, the small packages result in more package waste. A bottle twice this size would have less packaging that needed to be recycled per ounce of detergent. I speculate that they are trying to mask their higher prices with smaller portions. There's no need. We all know we're paying a little more.

I also had an anomaly with my shipment. I ordered a case of Free & Clear only to find the first bottle had a lavender scent. Not sure if this was a mixup by Amazon or Seventh Gen. Finally, the bottles appeared to leak some in shipment. I had to wash at least three of them off in the sink prior to putting them away. Once wasn't a problem, but if this became a constant thing it would be annoying.

Organic Product at its best!!!!
I am recently alergic to just about everything due to some medication sensitivity. I broke out in rashes if there was the slightest change to the chlorine in the water!!! Anyway, a friend of mine suggested that I 'go natural'. So I did. Organic anything is a bit more expensive BUT well enough worth it!
But this laundry detergent is AWESOME!! I wash everything with it. My whites are whiter, the colors are brighter, my clothes are not doused in unessassary fragrances and my sensitive skin has not had an outbreak in quite some time.
Also, this stuff is AWESOME for people with BABIES!!! The enzymes in this break down all urine/feces/vomit/blood. (for these particular stains I recomend leaving the washer's lid open and let it sit so that the enzymes have time to work out those stains!)
I give Seventh Generation Laundry Conc. Free & Clear 5 stars for it's awesome cleaning power and for the fact it is ORGANIC and it ROCKS!!!

Green & Clean
So many times environmentally friendly products are just not good products, but not so with this laundry soap. It cleans just fine, in hot, warm or cold water. I will definitely continue using this product.