Product Description

You've heard that breakfast is the most important meal of the day: a good breakfast every morning assists with maintaining a healthy weight, helps ensure daily proper nutrition, and helps kids concentrate better in school.

Since 1906, Kellogg's has provided delicious, ready-to-eat cereal to help families start their morning right. Kellogg's Smart Start (Antioxidants) cereal is made with whole-grain wheat flakes with oat and rice clusters. It is packed with antioxidants including beta carotene to help support a healthy immune system, and is also a great source of other essential vitamins and minerals. Serve Kellogg's Smart Start with milk for even more nutrition; lactose-intolerant individuals can try Kellogg's Smart Start with calcium-enriched soy milk or rice milk. Prepackaged individual servings makes it easy to take this healthy, nutritious breakfast to the workplace or to school -- which means there's no excuse for missing breakfast!

Product Details

• Amazon Sales Rank: #48339 in Grocery
• Brand: Kellogg's
• Released on: 2006-01-26
• Number of items: 70
• Dimensions: 10.64" h x 15.00" w x 9.90" l, .10 pounds

Features

• Case of 70 1.52-ounce units (106.4 total ounces)
• Whole-grain wheat flakes with oat and rice clusters
• Includes antioxidants such as beta carotene to support a healthy immune system
• An excellent source of 15 essential vitamins and minerals
• High-fiber, vitamin-packed breakfast: a smart way to start the day

Legal Disclaimer

Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

About the Brand
In the late 1800s at the Battle Creek Sanatorium, a combination hospital and health spa for the elite and famous, W.K. Kellogg, business manager, and his brother, Dr. John Harvey Kellogg, chief physician, were in the process of cooking some wheat for a type of granola when they were called away. When they returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway, and surprisingly, the grain did not come out in long sheets of dough. Instead each wheat berry was flattened and came out as a thin flake. This led to the formation of the Battle Creek Toasted Corn Flake Company in 1906, which eventually became Kellogg Company--changing the form of breakfast forever.

The company that makes breakfast and snacks for millions began with only 44 employees. Today, Kellogg employs more than 25,000 people, manufactures in 17 countries, and sells its products in more than 180 countries. Kellogg is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, and Kashi.

Customer Reviews

Love the Cereal, but Wouldn't Have Delivered Again
I love the cereal and opted to purchase in the single servings in large quantity for convenience in bringing it to work, which was also less expensive. The single serving size also assured portion control, as it's so easy to kid yourself that you're eating less than you actually are.

Unfortunately, the home delivery didn't work out so well for me. I placed my order and watched the delivery date. I even checked the porch when I got home the day before it was due to arrive - and again later in the evening. The next morning as I left for work, what do I find but the box of cereal. The box had apparently been delivered very late - after 7:30 p.m. - and had sat out on the porch all night. It had been a very wet spring and early summer up to that point and we get very heavy dew overnight. I don't know if the deliverer was running abnormally late or if it was misdelivered to someone else, who put it on my porch in the very late evening - who knows?

Hoping for the best, I've now had about 5 boxes and I think I'm just going to throw it all away and chalk it up to a loss. The cereal just doesn't have the typical crispness of the large boxes and the consistency is unappealing. Unlike the larger boxes sold in retail stores, there is no "sell by" date, so I don't know if the cereal is past it's shelf date and stale or the night spent in the great outdoors affected it. Though I can't imagine (especially after watching "How It's Made" on TV), perhaps the cereal for the small individual boxes is made differently - but in any event, I'm unwilling to give it another test and will return to buying the regular multi-serving sized boxes of the cereal at the grocery store.

Bottom line, I usually like this cereal quite a lot, but this order was a real disappointment. I debated over the rating, as I truly believe the early delivery undetected by me affected the quality of the product and the review is about the product, not the delivery. However, this particular shipment of cereal is not good - and I ultimately decided the product and the delivery was a 2 at best. Edible, but barely.

Tasty, Healthy, Cheap price
This individual packs can be used at any time as snacks. It is ofcourse a great item for breakfast. I will buy it again.

A TASTY BREAKFAST ANY TIME OF DAY
This is a GREAT treat for breakfast or snack any time of day. I am not a breakfast eater usually but since I purchased this, I eat breakfast every day!

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