Product Description

Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.

Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning

Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

Product Details

• Amazon Sales Rank: #163969 in Books
• Published on: 2000-10-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 344 pages

Review
"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need just in time." -- John W. Cone-Vice President, Dell Learning, Dell Computer Corporation

"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!" -- Gloria Gery, Consultant in Performance Support and Learning

"Marc Rosenberg is one of the key thinkers in the ever changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometime slippery e-learning pathway." -- Elliott Masie-President, The MASIE Center

Rosenberg's vision and advice will guide corporate leaders in harnessing the power of e-learning. I will share this book with my colleagues. -- Pat Kelly, Vice President, People Development, AT&T Wireless Services

From the Back Cover
The first strategy book on developing organization-wide, online learning

Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learning

It isn't just the promise of impressive technology that is driving people to e-learning. Businesses need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It's no longer a question of whether organizations will one day implement online learning, but whether they will do it well.

Most organizations that need to train their employees are experimenting with some form of Web-delivered learning. But most organizations have focused on the technological challenges, buying the right software, getting enough bandwidth allocated for Web-based training, designing courseware, etc. These are important first steps but the larger strategic issues remain unsolved: how to make e-learning part of the daily work culture, and fully implement its power. E-Learning is the first book in this exciting new field that addresses not just the technological challenges of Web-based training and knowledge management, but how to develop a comprehensive organization-wide learning strategy.

Author Marc Rosenberg discusses the technological issues but more importantly, assesses the dramatic strategic, organizational, and political issues involved in the process of making e-learning a reality. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
*Requirements for building a viable e-learning strategy
*How e-learning will change the nature of training organizations
*Knowledge management and other new forms of e-learning

E-Learning explains the basic principles of a comprehensive Web-based learning strategy--how to link your organization's Web sites, Web-based training, courseware, and all the other components of online learning. With an underlying focus on the "why"--and not just the "how"-- Rosenberg provides a roadmap for growing and sustaining an e-learning culture that's based on twenty years of observations, best (and worst) practices, and conversations with leaders in the learning technology fields. Divided into three parts, E-Learning offers an essential balance between building great e-learning (design and technology issues) and implementing it (acceptance and support issues). Within each chapter, examples illustrate many key components of an effective e-learning framework.

Unlike other technology-focused guides to Web-based training, E-Learning is the first book that tackles the overarching strategic issues--problems facing any organization experimenting with the tremendous promise of Web-based learning and knowledge management.

"The biggest growth in the Internet, and the area that will prove to be one of the biggest agents of change, will be in e-learning." --John Chambers, CEO, Cisco Systems

"Marc Rosenberg is one of the key thinkers in the ever-changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometimes slippery e-learning pathway."--Elliott Masie, President, The MASIE Center

"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need, just in time." --John W. Cone, Vice President, Dell Learning Dell Computer Corporation

"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!" --Gloria Gery, Consultant in Performance Support and Learning

"Dr. Rosenberg's vision, coupled with the useful advice peppered throughout his book, will guide corporate leaders of learning as we strive to harness the power of e-learning for the benefit of our people and our businesses. I intend to share the book widely with my business colleagues and professional associates." --Pat Kelly, Vice President, People Development, AT&T Wireless Services

About the Author
Marc J. Rosenberg is a senior principal with Diamond Cluster International, a global e-business consulting firm. A popular presenter with over two decades of experience in the field, Dr. Rosenberg is also a former president of the International Society for Performance Improvement. He lives in Hillsborough, NJ.

Customer Reviews

When e-learning becomes the learning strategy
Rosenbergs book is a must for anyone who plans to develop a learning strategy for the corporate world, but applies also to the changing perspective on learning in general. By having you ask yourself many important questions during the pre-planning and planning processes, pitfalls may be avoided. Too often the technology gets the blame when something goes wrong, but often the preparatory work (analysis of culture, purpose etc) has been handled too lightly. Rosenbergs strategically important questions may assist in allieviating these problems. In addition, several "E-learning Journeys", the experiences and reflections of corporate learning executives, are included to add on to the "usability"-value of Rosenbergs writings. The book is organized into three parts: Part I The Opportunity - which includes several definitions/clarifications of central concepts and a brief historical overview of e-learning. Part II New Approaches for E-Learning - in which CBT, WBT, Knowledge Management, Performance Support etc are presented and combined to meet the needs of a changing learning community. Part III Organizational Requirements for E-Learning - has a very practical approach to planning the comapny's e-learning strategy, in addition to including very important discussion of success factors as well as why e-learning projects fail. All in all, a book that may be read and read again as projects develop.

E-Learning Review
This book walks the reader through all aspects of elearning, from the human side of learning theory to the technical side of capability development and deployment. This was an excellent starter book that covers all the bases when it comes to the subject of elearning. The index clearly presents all of the content so the book may also be used as a quick reference guide where the reader can focus only on those areas of interest.

Very comprehensive book with a broad look at KM
This book is great. I work for an e-learning company and I am glad that everything in this book is what I am doing with my clients as I work with them. There are several layers of building an e-learning strategy. Most companies don't think about this. This book starts with first build your strategy. Then find a vendor that will fit. You may have a blended solution to take care of all your needs. Then look at how you will have to reorganize your organizaiton, are you willing to cut the Instructor lead training budget to make E-Learning work? Are you ready to compliment your Instructor Lead Training with e-learning. It also tackels talking to Senior managers. This book had really helped me focus on the issue and prepare for them.