Product Description

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also set up or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

Product Details

• Amazon Sales Rank: #79591 in Books
• Published on: 2001-07-20
• Original language: English
• Number of items: 1
• Binding: Paperback
• 128 pages

Customer Reviews

Software needs to be updated
This software needs to be updated. First, the newer Vista operating system does not seem to work with the program and there appears to have been no new options or improvements with the program for quite some time now.

Wonderful....
I don't think you should be able to list a book title with a CD on it if the CD doesn't come with the purchase you have made. Maybe it is a ISBN problem. Good thing the professor said it's not important to passing the class. But otherwise the book is in WONDERFUL condition and I payed a GREAT price for it.

Textbook Purchase
This product arrived in new condition in a timely manner. Thanks for the great service!