Product Description

With the advent of affordable equipment, there are more opportunities than ever in the field of corporate media production. This book examines all aspects of this creative field, from concept development to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamics among these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.

The new edition has been updated to reflect the most current media production, editing, delivery formats and processes, with an emphasis on DV. There is material on the new digital video cameras and non-linear editing systems, as well as an expanded discussion of audio sweetening. A new chapter on evaluation demystifies this critical process, and there is a new discussion of multimedia.

* Updated to cover the digital video revolution's effect on the tools of corporate media production
* Covers the creative and technical aspects of the job
* Essential knowledge for anyone planning a career in corporate video

Product Details

• Amazon Sales Rank: #441736 in Books
• Published on: 2003-09-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 263 pages

Review
Praise for the first edition "Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video production, this book is worth a look." - Computer Videomaker, March 2001 Praise for the second edition "...a remarkable manual that contains all (and I mean ALL) the information you will need to shoot successful, quality, exciting and erudite corporate videos. This is a truly fantastic book for anyone thinking of going into or already working in the corporate market." - Focus magazine

Praise for the first edition
"Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video production, this book is worth a look." - Computer Videomaker, March 2001

Praise for the first edition
"Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video production, this book is worth a look." - Computer Videomaker, March 2001 -- Review

Praise for the first edition
"Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video production, this book is worth a look." - Computer Videomaker, March 2001

Praise for the second edition
"...a remarkable manual that contains all (and I mean ALL) the information you will need to shoot successful, quality, exciting and erudite corporate videos. This is a truly fantastic book for anyone thinking of going into or already working in the corporate market." - Focus magazine

Review
"Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video production, this book is worth a look." - Computer Videomaker, March 2001

From the Publisher
Topics include: program needs analysis; developing the creative concept; script essentials; keys to successful preproduction; lighting, camera and sound; directing executives, employees, and professional actors; the director's key aesthetic skills; graphics; production; music and sound production; critical judgment and people skills; traditional and nonlinear editing; audio sweetening; the future of corporate media

Customer Reviews

Quick and in the condition it promised
The book arrived within a few days of ordering and it was in the condition described in the posting. I'm satisfied with my purchase.