Product Description

Straightforward and engaging, ECONOMICS FOR TODAY, 5e uses a unique textual and visual learning system to present, reinforce and test students comprehension while teaching them the basic concepts of economic principles while also giving them the context to apply them in their everyday lives. This concise text focuses on core concepts, providing an extremely student friendly text that includes unparalleled pedagogy and teaching support. The new edition also includes CengageNOW, a powerhouse of online resources including custom designed learning paths for each student, lively videos, interactive assessments, testing tools, and much more. Engaging and easy to use, this book's fast-paced, action-packed approach explains all the essential concepts without being encyclopedic as it teaches students to apply basic economic principles to real-world issues.

Product Details

• Amazon Sales Rank: #493547 in Books
• Published on: 2007-01-05
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 864 pages

Review
I feel that Tucker has made this the most "student-friendly book I have seen.

[This book] has excellent readability, great student aids, exceptional page layouts, and excellent examples to emphasize conceptual content.

About the Author
Irvin B. Tucker has over 20 years of experience teaching introductory economics at the University of North Carolina at Charlotte. He earned his B.S. in Economics at N. C. State University and his M.A. and Ph.D. in Economics from the University of South Carolina. Dr. Tucker is a longtime member of the National Council on Economic Education and former Director of the Center for Economic Education at the University of North Carolina at Charlotte. Recognized for his ability to relate basic economic principles to global issues and public policy, Dr. Tucker's work has received national recognition throughout his career. He is the recipient of the Meritorious Leavy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, he has published numerous professional journal articles on topics including industrial organization, entrepreneurship, and sports economics. Dr. Tucker is also the author of the highly successful ECONOMICS FOR TODAY, a text for the two-semester principles of economics course, published by Cengage Learning.

Customer Reviews

Comprehensive, but costly
I teach Econ at the undergraduate level, so I don't pay for text books. However, my students do pay for text books. I stopped using this book last year when the price breached $200. Although an acceptable text as far as content is concerned, I just can't justify passing along the cost. Perhaps the demand will drop and the price will be adjusted, or teachers will find a substitute such as "Economics" by McConnell, Brue and Flynn (ISBN 978-0-07-337569-4). Hey, that would be economics in action!

Economics for Today, Ed6
The book arrived before the indicated date and was in excellent, unused condition. However and as it turned out, it was the incorrect edition for the class. I was able to return the book to the seller with no problem. Would recommend and order from this seller in the future.