Product Description

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Jay Conrad Levinson, the guru of guerrilla marketing, and Charles Rubin, computer whiz, introduced small businesses to the Net with Guerrilla Marketing Online . Now, when beginners and experts alike add Guerrilla Marketing Online Weapons to their libraries, they will have at their fingertips the one hundred simplest, most efficient strategies for online marketing. Guerrilla Marketing Online Weapons explains how small and medium-size businesses can launch their marketing campaigns electronically. And this hands-on guidebook helps businesses already online to develop and refine their marketing tactics with easy-to-follow techniques. Based on Jay Levinson's best-selling strategies and proven marketing savvy, these weapons are specifically developed and tailored for the online world, making this book an extremely valuable tool for the twenty-first-century guerrilla market.

Product Details

• Amazon Sales Rank: #979153 in Books
• Published on: 1996-08-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 183 pages

Amazon.com Review
This is an absolutely great book on online marketing, arguably even better than the many previous Guerilla Marketing books. If you follow the advice in this book, you stand a good chance of becoming one of the leaders of online commerce. I will even admit that while reviewing this book, I realized that there was something very simple that Amazon.com Books could do that we hadn't been doing, and in five minutes, I was able to help leverage an existing feature of our company in an entirely new way that may further strengthen our online identity. And, for a marketing book, there can hardly be any stronger recommendation.

From Booklist
Levinson has long helped smaller businesses battle against their larger competitors by plotting strategy in his best-selling "guerrilla marketing" series. The Internet is perfectly suited to Levinson's approach, as he and coauthor Rubin demonstrated in Guerrilla Marketing Online. Now the two authors follow up with specific tips on getting publicity, creating goodwill, gathering information, offering giveaways, advertising, holding special events, getting referrals, etc., in the online marketplace. Though not everyone is happy with the growing commercialization of the Internet, many consumers appreciate the convenience of online shopping and electronic browsing for products and services, and many businesses will want to take advantage of this new chance to reach new customers. Levinson and Rubin show them how. David Rouse

About the Author

Customer Reviews

Handier 4 years ago
Nothing dates faster than a book on the internet and this one is no exception. Like other reviews pointed out, it was out of date three years ago. While there are a few good points in it but these tend to be ones that are general and not internet focused. If you have no knowledge on the internet then you might find the odd bit of useful information otberwise look elsewhere.

It's already outdated
Maybe it was exciting when first released, but so much has happend since the book was put together that it is now falls short of the mark

Sorry to disagree with Paul Allen, but....
I hate to disagree with someone who obviously had enough business sense to co-found Microsoft, but this book is terribly outdated. The minute it was put to print, it became terribly outdated.

Perhaps when the book was written, in the Mid-90s, it offered help in the new frontier of ecommerce. Now, it will just confuse anybody who doesn't know better.

Why?

Simply put, it doesn't speak of many new methods of marketing online. Banner Advertising, Search Engines, Site Design, and Opt In Email are no where to be found in this book. The book definitely has a very outdated feel to it, and I do not see how this book could be useful to anyone interested in online promotion.