Product Description

Featuring Winners of Ernst & Young’s Entrepreneur Of The Year® Awards

In their own words . . .

Jay S. Walker–priceline.com

Mike McNulty and Mike Hagan–VerticalNet

Christina Jones–pcOrder

William Porter and Christos Cotsakos–E*Trade

Gregory K. Jones–uBid

Russell Horowitz–Go2Net

Ken Pasternak–Knight/Trimark

William Schrader–PSINet

Pierre Omidyar–eBay

Mark Cuban and Todd Wagner–broadcast.

Product Details

• Amazon Sales Rank: #815846 in Books
• Published on: 2000-09-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

From the Inside Flap
If someone set out to design an Internet exclusively for the benefit of entrepreneurs, it probably wouldnt differ much from the one we already have. Over the past seven years, countless Internet entrepreneurs have seized a wealth of opportunity unprecedented in the history of business and accumulated millions, even billions of dollars virtually overnight. This book introduces you to ten extraordinary individuals who stand at the peak of this rising mountain of success. It reveals where, when, and how these Net entrepreneurs have taken traditional entrepreneurship to new heights.

You will meet the nimble minds behind such phenomenally successful Net enterprises as priceline.com, E*trade, and VerticalNet as they describe in their own words how they took the classic formula for starting a business and kicked it into overdrive on the Internet. They tell you how they identified specific consumer needs and developed innovative ways to meet them over the Net, guiding users through the avalanche of data to exactly what they want. In short, theyll show you what it takes to be an entrepreneur who makes changes in a changing world.

Jay Walker reveals how he rose from teenage "black marketer," underselling the candy store at his summer camp, to multibillionaire founder of priceline.com, the online phenomenon with the slogan "Name Your Own Price." Christy Jones of pcOrder explains why she gave up millions of dollars in Trilogy stock to pursue an unproven idea. And Russ Horowitz shows how his "If you cant build it, buy it" philosophy enabled Go2Net to explode onto the Internet as a "prefab" powerhouse.

The stories of these and other winners of Ernst & Youngs Entrepreneur of the Year® Award are informative, entertaining, and much more. They will inspire you to pursue your own dreams and dedicate yourself to a goal that may at first seem impossible. And the insights, strategies, and tactics these ultra-entrepreneurs reveal will help guide your own efforts and give you the know-how and confidence you need to succeed as a Net entrepreneur.

From the Back Cover
Featuring Winners of Ernst & Young’s Entrepreneur Of The Year® Awards

In their own words . . .

Jay S. Walker–priceline.com

Mike McNulty and Mike Hagan–VerticalNet

Christina Jones–pcOrder

William Porter and Christos Cotsakos–E*Trade

Gregory K. Jones–uBid

Russell Horowitz–Go2Net

Ken Pasternak–Knight/Trimark

William Schrader–PSINet

Pierre Omidyar–eBay

Mark Cuban and Todd Wagner–broadcast.

About the Author
GREGORY K. ERICKSEN is Ernst & Young’s National Director of Entrepreneurial Services and is Chairman of the Entrepreneur of the Year® Institute. He is the author of two books in the Ernst & Young series devoted to entrepreneurs–What’s Luck Got to Do With It? and Women Entrepreneurs Only, both published by Wiley.

The Entrepreneurial Services practice of Ernst & Young is dedicated to owner-managed and middle-market businesses. It consults in the areas of finance, taxes, audit and accounting, business planning, and international expansion.

Customer Reviews

Net Entreprenures Only
This book is a unique book that profiles successful online entrepreneurs. We could find their motivation, strong point, business model, etc. Because the market is getting cold, rational and systematic business model is becoming important. This book suggested the ways for final winner in business. This book profiles twelve entrepreneurs who have started successful online businesses and provides information on the companies they founded, why they founded them, and how they succeeded. These entrepreneurs have been winners of Ernst & Young's prestigious "Entrepreneur-of-the-Year" awards. From person-to-person interviews with each entrepreneur such as founder of eBay, priceline, etc we could find their secret, important know-hows. I strongly recommend this book.