Product Description

Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions.Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation" is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.

Product Details

• Amazon Sales Rank: #187711 in Books
• Published on: 2007-11-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 590 pages

From the Back Cover
Now in its Sixth Edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.

In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly.

Air Transportation is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.

About the Author
Dr John Wensveen earned a PhD in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently President & CEO of Airline Visions, a leading aviation consultancy specialized in the development of airline business plans. Prior to this, Dr Wensveen was one of the founding executive team members and Vice President of International Development at MAXjet Airways. He is a former professor of airline management at Embry-Riddle Aeronautical University and is an active contributor to the international media on aviation related issues. Dr Wensveen is associated with a number of industry associations and is a faculty member of the International Air Transport Association (IATA) and is an adjunct faculty member at the University of Maryland University College.

Customer Reviews

OK as an introduction, but not very in-depth
I purchased this book as a soon-to-be MBA graduate going to work for one of the leading airlines. I must say that it did not fulfill my expectations. It IS a very good brief overview of the major issues and concerns that air carriers face. As such it may be very useful to those unfamiliar with the industry at all and those with only a limited business background. For students at a graduate level, I cannot recommend this book.

Comprehensive textbook on air transportation management

This book provides a comprehensive coverage of various aspects of the air transportation business. The book is well written and easy to follow and understand which makes is accessible to a wide audience and all stakeholders of the air transport industry. Even those who are not familiar with the industry should find it easy to assimilate the information.

The positive points above are also the main drawback of the book for those that need a more indepth coverage of the subject, who may find the book a bit shallow. The authors also need to update the book to take into account the various major changes that continue to take place in the air transport industry.

Therefore I recommend the book to those seeking a comprehensive but basic knowledge of the air transport business.

The best treatment of the subject for the academic audience.
Dr. Wells' text gives a comprehensive coverage of the air transport industry--one useful to those who contemplate a career in the airline or air cargo industry. Prospective students using this textbook should have a sound business foundation including production/operations management, core economics, and managerial or corporate finance. The instructor's manual acompanying this text contains a thorough and comprehensive question bank. The author has provided the market with a quality product--one that clearly outstrips the current competition. Ray Hamilton (rhamilton@ou.edu), Norman, Oklahoma