Product Description

Ever since the desktop publishing revolution in the 1980s, people with access to computers and printers could produce their own newsletters, flyers, brochures, and marketing materials. Today, the revolution has gone online, and even the smallest of companies can create a viable Web presence. Just having a Web presence doesn't cut it, though -- you want to have a good-looking, effective Web site that gets your message across. That's where Web Design & Desktop Publishing For Dummies comes in. Author and marketing consultant Roger C. Parker introduces the fundamentals of design for both print and Web documents, and he gives you the tools and knowledge you need in order to make dynamite publications, either for print or for the Web. Jam-packed with information and illustrations, Web Design & Desktop Publishing For Dummies includes A no-nonsense introduction to professional design, no matter what your level of experience Dozens of before-and-after illustrations that demonstrate how to take your pages from mediocre to outstanding The Use of Color For Dummies, a full-color guide to using color effectively Advice on choosing and using fonts and typography, including specialized Web techniques Editing Newsletters For Dummies, a bonus section to get you started making professional publications Tons of ideas and practical advice for every kind of publication Tips on which software programs and Web sites can help you the most Whether you're making a Web site for fun or a price list for customers, you can have your publications looking great in no time when you keep this handy reference beside your computer.

Product Details

• Amazon Sales Rank: #424340 in Books
• Published on: 1997-12-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 400 pages

About the Author
Roger C. Parker has been called "the nation's leading guru of desktop publishing design excellence." Over one million readers in over 30 countries throughout the world own copies of his 24 books, which include the best selling Microsoft® Office For Windows® For Dummies® series and Desktop Publishing & Design For Dummies®.

Roger has conducted hundreds of design seminars around the world, including the Magazine Publishing Association's Folio Conference in New York. Roger regularly contributes to numerous print and online publications, including Microsoft Smallbiz. He is a member of the Microsoft Small Business Council and a consultant to numerous firms. He is a member of the International Design Association.

For free additional print and Web design ideas, visit Roger C.

Customer Reviews

Better than the other 'Dummies'
I'm actually going to purchase the book now, having already read the book. I checked out 10 books on desktop publishing at my local library and narrowed the field down to the three I thought were best in providing concise, valuable information. Two of the three were written by Roger Parker, and the Dummies book seemed written for a person who needs valuable information fast. I own my own small business and this book fit my needs the best.

All meat, no cutesy humor
Some folks might like it, but I've always been put off by the Dummies series' attempts to force sophomoric humor into serious computer books. So I alsmost didn't buy this one, but Parker's reputation as a solid straightforward writer made me take the chance. There's not one drop of cutesy humor; instead, there is a wealth of information that is immediately useable. Parker writes as if you're sitting across a design table from him and he's showing you how to create design magic all by yourself.

A great book, but a misleading title.
Other reviewers have offered high praise for this book, and I strongly agree with them. However, I feel obliged to offer a few counterpoints, since most readers will purchase this book sight unseen.

Roger C. Parker is a recognized expert in his field, and this book exemplifies his experience as if it were his portfolio and resume. From lessons on defining your message to practical tips on layout and the proper uses of color and type, most readers will certainly find some helpful bit of advice in this book. BUT IT ISN'T ABOUT WEB DESIGN!

This book contains no code, NONE, not one tag. Though there are good illustrations explaining the usefulness of tables and frames, for example, this book will not give you even the slightest hint as to how to create these elements on a page. The same can also be said of graphics. (However, the book does provide excellent insight into the subliminal impact of perforations, folds, and paper texture). And while technology marches on, this book has not - it remains a relic from the age of 28.8K modems.

So let us appreciate this book for what it is, a fantastic book on the fundamentals of graphic design. But readers might be better served by Parker's master work "Looking Good in Print" (ISBN 1566048567); its lessons apply just as well to PowerPoint and the World Wide Web. Fans of this series who actually want to make web sites might also consider "Web Design for Dummies"... it's about web design.