Product Description

Advice from the leading expert in the industry! 17 Chapters include: Start up Credit terms. Finance. Leasing. Volume Framing. Pricing the Custom Product. Advertising. Corporate Sales. 100 Answers to Expert Questions include: Location, Merchandising, Personnel, Production, Quality Control, Management, Advertising. Just getting started?--you ll need this book!

Product Details

• Amazon Sales Rank: #1405333 in Books
• Published on: 2004-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

Review
“...provides both the novice and experienced framer with sound business basics for the...operations of the frame shop and gallery...” -- Robert Mayfield, Cornerstone Frame Products, Memphis, TN

“...useful business information for today’s business owners. The value of these topics is priceless and the advice is timeless.” -- Vicki Schober, Vicki Schober Company, Inc. Milwaukee, WI

“...written with a warmth and wit that make even the most complicated topics easy to understand.” -- William Parker, Wilson Parker & Co. Nashville, TN

About the Author
Vivian Carli Kistler, MCPF, GCF, Adv. Vivian Kistler is a leading picture framing expert and in worldwide demand. She owned and operated a large retail gallery and frame shop for over twenty years. She has a degree in art and a certificate in finance. She also owned a craft store and a commercial framing company which supplied framing and art to hotels, coliseums and hospitals. Vivian is the author of numerous books and videos, including the seven-volume Library of Professional Picture Framing. Her monthly articles appear in Art World News, Picture Framing Magazine and Profile magazine. As an educator in the framing and art industry, Vivian travels the world training framers. She is certified as a Master Custom Picture Framer in the USA by the Professional Picture Framers Association and as a Guild Commended Framer, Advanced in the UK by the Fine Art Trade Guild.