Product Description

Learn how to create breathtaking bouquets from the master florists of FlowerSchool New York, which offers instruction and insight into the art and aesthetic of flower arranging taught by a faculty of world-renowned florists. Discover the tips and techniques for handling and combining flowers and creating hand-tied bouquets, seasonal arrangements, flowers for entertaining, mixing flowers and fashion, and much more.

Learn the secrets from these Master Florists:

--Michael George built his reputation on clean, architectural arrangements, which came to be known as Floral Minimalism or Architectonic in the art critic world. His clients include Vera Wang, Calvin Klein, Giorgio Armani, Gucci, Louis Vuitton, Prada, and Martha Stewart Living.

--Chris Giftos is reverently described as the pioneer of event design. As master florist of the Metropolitan Museum of Art for thirty-three years, Giftos arranged thousands of flowers for the lobby and events, working with legendary figures Diana Vreeland, Pat Buckley, Tom Ford, and Anna Wintour.

--Remco Van Vliet is the current design director for flower design at the Metropolitan Museum of Art.

--Charles Masson is the owner and sole florist for La Grenouille, one of the most beautiful and renowned French restaurants in Manhattan, also known for its spectacular flowers.

--Cas Trap is currently the executive director of the elite floral wholesale importing company, Dutch Flower Line. Mr. Trap is also partner with his brother, Remco Van Vliet, in Van Vliet & Trap.

As seen in Vogue, Domino, Harper's Bazaar, Departures, Daily Candy, New York Magazine, New York Spaces, Panache, Time Out New York, and many more.

Product Details

• Amazon Sales Rank: #40396 in Books
• Published on: 2007-10-10
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 136 pages

Review
"Creating stunning bouquets and centerpieces is a snap with the step-by-step guides in The Art of Floral Arranging." -- ELLE DECOR

"Creating stunning bouquets and centerpieces is a snap with the step-by-step guides in The Art of Floral Arranging." (ELLE DECOR )

"Creating stunning bouquets and centerpieces is a snap with the step-by-step guides in The Art of Floral Arranging."

-- Deborah Berger, President, Pure PR & Marketing, ELLE DECOR

From the Inside Flap
The art of Floral Arranging: Learning from the Master Florists at FlowerSchool New York.
Eileen W. Johnson
Learn from the masters how to create breathtaking floral arrangements in this new book from Eileen W. Johnson of FlowerSchool New York. Trendsetting celebrity designers, whose high-profile clients include Calvin Klein, Giorgio Armani, Anna Wintour, Gucci, and Tom Ford, join forces with entrepreneur Eileen Johnson at this famed floral arranging school located in Midtown Manhattan. They offer instruction and insight into the art and aesthetic of flower arranging taught by a faculty of world-renowned florists. Discover how to handle and combine flowers and create hand-tied bouquets, seasonal arrangements, flowers for entertaining, and more.
The Art of Floral Arranging: Learning from the Master Florists at FlowerSchool New York features chapters on master florists Michael George, Chris Giftos, Remco Van Vliet, Charles Masson, Cas Trap, Meredith Waga, and Felipe Sastre. Filled with full-color photography and step-by-step instructions, the book gives dozens of tips and techniques and includes a resources section for flowers by color, wholesale markets, trade publications, and much more. Whether you are considering a career in floral design, love to entertain, or just want to bring the joy and beauty of fresh flowers into your own home, The Art of Floral Arranging is the perfect place to start.
Eileen W. Johnson is the founder and owner of FlowerSchool New York. She created the school after a lifetime love affair with flowers led her to attend a weekend floral design school in France. She returned to New York with a vision for a business and FlowerSchool New York was born. Located in Midtown Manhattan, FlowerSchool New York offers classes from world-renowned florists. Visit www.flowerschoolny.com for more information on the school, instructors, and classes.

About the Author
Eileen Johnson is the owner of FlowerSchool New York. She created the school after a lifetime love of flowers led her to attend a weekend floral design school in France. She returned to New York with a vision of a business, and FlowerSchool New York was born.

Customer Reviews

Instructions for 7 arrangements, most requiring DOZENS of stems
This is a book, just as described in the other reviews, of step by step images and text for 7 arrangements. Only one of those involves fewer than a dozen (most are more than 2 dozen) stems. if you're looking for small arrangement help, there's probably a better choice (I am still looking for it).

The book is pretty, though.

Book was not useful at all to me
This book has pretty photographs but it was not what I was looking for. It shows designs by reknowned florists but has little in the way of substance. I don't want to make someone else's bouquets. I want to learn how to do it. I am also more interested in silk flowers, so that may be another reason that I am not a big fan. I want to learn the "Art of Flower Arranging" not how to copy someone else's designs that I don't much care for anyway.

Beautiful Book
This book is absolutely beautiful.
It's a great book because it would appeal to the beginner and the advanced.
I had never arranged flowers before I had read this book and I found that I could do so after the first reading.
My sister, who is experienced with flowers, found several new designs.
Flower arranging is so much fun!